LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Design

Creating Personas for Targeted UX Design

This article delves into the art and science of crafting personas to guide targeted and effective UX design.

Design

The Role of Emotional Design in UX

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

Development

Using Webflow for Rapid Prototyping and Agile Development

This article explores how Webflow facilitates prototyping and agile development, enhancing the efficiency and effectiveness of web design and development.

Design

Web Design: How Layout and Colours Affect User Behaviour

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

Marketing

The Availability Heuristic: Capitalising on Top-of-Mind Awareness

This article explores how marketers can leverage the availability heuristic to enhance brand awareness and influence consumer behaviour.‍

Marketing

The Asch Conformity Experiment and Social Proof in Marketing

How to leverage the power of the group influence, and utilise social proof to create a compelling narrative for your products or services.

Design

How UX designers can capitalise on big data and what it means for your business

Big data and UX design may seem like two different worlds, but when they come together, they can create a powerful synergy that enhances products and services, leading to happier users and increased business success.

Design

The Power of UX Design: Creating Connection and Driving Business Success

Are you ready to take your digital experiences to the next level? Dive into our latest blog post to unravel the secrets of User Experience (UX) design.

Design

Designing for Success: How Understanding Psychology Can Boost Your Business Performance

Want to take your business to the next level? Understanding the psychology behind design can make all the difference. From shape theory to color theory, a well-designed brand can increase recognition, create a competitive advantage, and even boost perceived value.

Design

How a Design Language Drives Revenue Growth

Like written and verbal communication, a design language is a visual communication tool. It is a powerful way to influence the purchasing decisions of consumers.

Design

Is Bias Hurting your Brand and Revenue Potential?

This year, based on submissions via our brand automation tool, Brander by LimeHub, we identified interesting insights into how bias may be affecting the accuracy of a brand – and consequently its revenue potential.

Design

Five eCommerce Product Photography Techniques to Sell More Online

These 5 product photography techniques will help you get on your way to getting eCommerce photos that really grab your audience’s attention.

Development

Using Webflow for Rapid Prototyping and Agile Development

This article explores how Webflow facilitates prototyping and agile development, enhancing the efficiency and effectiveness of web design and development.

Development

Ultimate Guide to Webflow (Website Project Checklist Included)

So, you’re thinking about embarking upon a new or redesigned website and are considering Webflow, but you’re not too sure whether it’s the right platform for you? Then read on because we have developed the ultimate guide to Webflow so that you know exactly whether it’s right for your business or not!

Development

Create Beautiful No-Code Apps with Webflow

Development

Becoming an Adalo Expert in the Rising No-Code Era

Developing web and mobile apps has never been easier and more accessible to traditional businesses. Read about how we developed a web and mobile app in a matter of weeks without writing one line of code.

Development

Comparison of Webflow vs Wix

Both Webflow and Wix are no-code website platforms - but which is best for you? Read on to find out,

Development

Why we moved from Wordpress to Webflow

As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.

Marketing

The Availability Heuristic: Capitalising on Top-of-Mind Awareness

This article explores how marketers can leverage the availability heuristic to enhance brand awareness and influence consumer behaviour.‍

Marketing

The Asch Conformity Experiment and Social Proof in Marketing

How to leverage the power of the group influence, and utilise social proof to create a compelling narrative for your products or services.

Marketing

Utilising the Theory of Planned Behavior to Predict Customer Intentions

While there's no definitive method to completely foresee what a consumer will do next, the Theory of Planned Behavior (TPB) offers valuable insights into understanding and predicting customer intentions.

Marketing

The Paradox of Choice: Simplifying Options to Increase Conversions

This article delves into the intricacies of the Paradox of Choice and provides actionable tips on how to simplify options to drive conversions.

Marketing

Bridging the Gap: How AI is Enhancing Accessibility and Inclusivity in Marketing

As our technologies advance, it's important that we not lose sight of a fundamental principle: marketing must be accessible and inclusive for everyone.

Marketing

AI in ABM (Account-Based Marketing): Revolutionizing B2B Marketing

As the digital world continues to evolve at breakneck speed, business-to-business (B2B) marketing strategies must constantly adapt to keep pace.

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