LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Design

Creating Personas for Targeted UX Design

This article delves into the art and science of crafting personas to guide targeted and effective UX design.

Design

The Role of Emotional Design in UX

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

Development

Using Webflow for Rapid Prototyping and Agile Development

This article explores how Webflow facilitates prototyping and agile development, enhancing the efficiency and effectiveness of web design and development.

Design

Web Design: How Layout and Colours Affect User Behaviour

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

Marketing

The Availability Heuristic: Capitalising on Top-of-Mind Awareness

This article explores how marketers can leverage the availability heuristic to enhance brand awareness and influence consumer behaviour.‍

Marketing

The Asch Conformity Experiment and Social Proof in Marketing

How to leverage the power of the group influence, and utilise social proof to create a compelling narrative for your products or services.

Design

Creating Personas for Targeted UX Design

This article delves into the art and science of crafting personas to guide targeted and effective UX design.

Design

The Role of Emotional Design in UX

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

Design

Web Design: How Layout and Colours Affect User Behaviour

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

Design

The Psychology of Colours in Marketing: What Works and Why

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

Design

Unlocking Business Success Through Design Thinking

Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.

Design

Why Intuition Still Matters in UX Design

Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers

Development

Using Webflow for Rapid Prototyping and Agile Development

This article explores how Webflow facilitates prototyping and agile development, enhancing the efficiency and effectiveness of web design and development.

Development

Ultimate Guide to Webflow (Website Project Checklist Included)

So, you’re thinking about embarking upon a new or redesigned website and are considering Webflow, but you’re not too sure whether it’s the right platform for you? Then read on because we have developed the ultimate guide to Webflow so that you know exactly whether it’s right for your business or not!

Development

Create Beautiful No-Code Apps with Webflow

Development

Becoming an Adalo Expert in the Rising No-Code Era

Developing web and mobile apps has never been easier and more accessible to traditional businesses. Read about how we developed a web and mobile app in a matter of weeks without writing one line of code.

Development

Comparison of Webflow vs Wix

Both Webflow and Wix are no-code website platforms - but which is best for you? Read on to find out,

Development

Why we moved from Wordpress to Webflow

As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.

Marketing

Safeguarding your Brand's Reputation Online

Don't let a crisis ruin your brand's reputation! In this blog, we cover some key strategies for protecting brand reputation and crisis response planning.

Marketing

Marketing Mastery: How Integrating Webflow and HubSpot Can Give You the Edge

Want to take your website design and marketing efforts to the next level? Find out how integrating Webflow and HubSpot can benefit your business - from personalization to lead generation and campaign tracking, these two powerful tools can help you attract, engage and delight your customers.

Marketing

Navigating the Complexities of B2B Marketing: Strategies for Targeting Multiple Stakeholders and Aligning Your Brand

Learn the key differences between B2B and B2C marketing and gain valuable insights on how to navigate the complexities of targeting multiple stakeholders and aligning your brand for maximum impact

Marketing

Building Strong and Durable Channel Partnerships: The Key to Expanding your Reach and Driving Revenue Growth

Learn how to develop a winning channel strategy that attracts top partners and drives success.

Marketing

Serious about SEO? Take these 2 Free Courses

To get the most out of your SEO budget (and know when to call bullsh*t on an agency’s strategic recommendation) you need to have a good grasp of how search engines work. Take these two free courses to get started.

Marketing

The 3 Digital Tools B2B Marketers Need (and are often not using)

In this article we breakdown the elephant in the room – is digital marketing suitable for B2B (and how to convince senior business leaders) – before turning to the 3 tools that are must-haves in every B2B marketer’s arsenal and which will help with attribution, conversions and ultimately creating a compelling case study to invest more into digital marketing.

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