Who should be advertising, how much to budget for and how to get the best return on your investment. Included in this article is an infographic of a Facebook Campaign Funnel ready-made for you.
For B2B marketers, a compelling presentation can be the difference between converting a lead or losing a valuable opportunity.
As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.
As fantastic as the use of video is, it’s also essential to ensure that your videos are optimised for the platform and intended audience.
In this article, we go through some basic areas to cover to ensure your social media schedule is customised for each social channel including image dimensions, hashtags, and automation platforms.
For B2B marketers, delivering high-quality leads is essential for job performance. Demonstrating a direct and positive return on investment, however, means that B2B marketers will benefit from higher budgets, more authority, and faster approval processes.