Contrary to popular belief, marketing automation can be both simple and inexpensive. Even small or heavily sales-driven (versus marketing-driven) organisations can create a seamless digital program that fully integrates across multiple systems for a fraction of the cost of enterprise automation platforms.
Understanding psychology and techniques of persuasion allows us to influence the behaviour of our customers and prospects, and if done correctly, to improve marketing results and revenue.
This article covers why and how Facebook should be used by B2B companies to get the most impactful marketing results.
We are self-confessed HubSpot fans, but also a young business, so we decided to try out Zoho One, a low cost ERP, as an alternative software.
A strong brand can help prospects to make a decision, by subconsciously informing them of what they can expect to receive - from quality, price and service.