LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Design

Creating Personas for Targeted UX Design

This article delves into the art and science of crafting personas to guide targeted and effective UX design.

Design

The Role of Emotional Design in UX

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

Development

Using Webflow for Rapid Prototyping and Agile Development

This article explores how Webflow facilitates prototyping and agile development, enhancing the efficiency and effectiveness of web design and development.

Design

Web Design: How Layout and Colours Affect User Behaviour

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

Marketing

The Availability Heuristic: Capitalising on Top-of-Mind Awareness

This article explores how marketers can leverage the availability heuristic to enhance brand awareness and influence consumer behaviour.‍

Marketing

The Asch Conformity Experiment and Social Proof in Marketing

How to leverage the power of the group influence, and utilise social proof to create a compelling narrative for your products or services.

Design

Creating Personas for Targeted UX Design

This article delves into the art and science of crafting personas to guide targeted and effective UX design.

Design

The Role of Emotional Design in UX

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

Design

Web Design: How Layout and Colours Affect User Behaviour

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

Design

The Psychology of Colours in Marketing: What Works and Why

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

Design

Unlocking Business Success Through Design Thinking

Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.

Design

Why Intuition Still Matters in UX Design

Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers

Development

Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.

Marketing

The Availability Heuristic: Capitalising on Top-of-Mind Awareness

This article explores how marketers can leverage the availability heuristic to enhance brand awareness and influence consumer behaviour.‍

Marketing

The Asch Conformity Experiment and Social Proof in Marketing

How to leverage the power of the group influence, and utilise social proof to create a compelling narrative for your products or services.

Marketing

Utilising the Theory of Planned Behavior to Predict Customer Intentions

While there's no definitive method to completely foresee what a consumer will do next, the Theory of Planned Behavior (TPB) offers valuable insights into understanding and predicting customer intentions.

Marketing

The Paradox of Choice: Simplifying Options to Increase Conversions

This article delves into the intricacies of the Paradox of Choice and provides actionable tips on how to simplify options to drive conversions.

Marketing

Bridging the Gap: How AI is Enhancing Accessibility and Inclusivity in Marketing

As our technologies advance, it's important that we not lose sight of a fundamental principle: marketing must be accessible and inclusive for everyone.

Marketing

AI in ABM (Account-Based Marketing): Revolutionizing B2B Marketing

As the digital world continues to evolve at breakneck speed, business-to-business (B2B) marketing strategies must constantly adapt to keep pace.

Subscribe

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join Our
Community

@limehub_marketing