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LimeHub Marketing Blog
LimeHub Marketing Blog
Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.
Our Blog Posts
Stay up to date with the latest trends and expertise knowledge through our blog.
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Marketing
Breaking Down Silos: How Product, Marketing, and Sales Collaboration Transforms Good Businesses into Great Ones
When Product, Marketing, and Sales unite around a shared vision they create a seamless customer experience, solve real problems, and drive exponential growth. In this blog, we explore how aligning these teams, sharing metrics, and creating clear communication channels can transform your business from good to great.
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Marketing
Shedding Old Ways: A Marketer’s Guide to Success in the Year of the Snake
The snake, often misunderstood, is a symbol of wise and intuitive energy - qualities that can inspire us to shed old habits, embrace change, and evolve.
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Marketing
B2B Marketing Trends: Your Guide to 2025
Let's Talk B2B Marketing in 2025: What's Actually Working and What's Ahead?
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Marketing
Loss Aversion and Its Impact on Customer Retention Strategies
Understanding loss aversion can be a critical tool in developing strategies for customer retention. This article explores how loss aversion influences buyer behaviour and how businesses can harness this understanding to enhance their customer retention strategies.
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Marketing
The Foot-in-the-Door Technique: Your Trojan Horse for Marketing Success
Our brains are wired to be consistent. Once we've dipped our toes into the "yes" pool, we're more likely to keep swimming in it.
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Marketing
FOMO: The Secret Sauce for Irresistible Marketing
FOMO isn't just another buzzword to toss around at marketing meetings. It's a psychological trigger as old as humanity itself.
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Design
Creating Personas for Targeted UX Design
This article delves into the art and science of crafting personas to guide targeted and effective UX design.
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Design
The Role of Emotional Design in UX
Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.
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Design
Web Design: How Layout and Colours Affect User Behaviour
By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.
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Design
The Psychology of Colours in Marketing: What Works and Why
The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.
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Design
Unlocking Business Success Through Design Thinking
Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.
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Design
Why Intuition Still Matters in UX Design
Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers
Development
Why we moved from Wordpress to Webflow
As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.
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Development
Best practice for managing multiple tracking codes (tags) on your website
Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
Marketing
Effective Marketing During Economic Uncertainty
When it comes to marketing during economic uncertainty, it’s important to keep the context in mind and to ensure you focus on both short-term and long-term elements of your strategy and that you don’t put your business at a disadvantage by focusing too much on the now...
Marketing
How to measure brand growth
Understand how to measure the health of your brand, and consequently how to improve it.
Marketing
Why is Search Engine Optimisation (SEO) so damn hard?
We’ve written this article to shed some light on why SEO can be so damn hard and how to approach it to get the best possible results for your business.
Marketing
The Ultimate Facebook Campaign Funnel to Maximise Return
Who should be advertising, how much to budget for and how to get the best return on your investment. Included in this article is an infographic of a Facebook Campaign Funnel ready-made for you.
Marketing
A Comparison of Buyer Intent across Promotional Channels
You’ve run some promotions and they’ve been ok, but they haven’t quite hit the mark you were hoping for.
Marketing
Optimise Your Video Format to fit its purpose
As fantastic as the use of video is, it’s also essential to ensure that your videos are optimised for the platform and intended audience.
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