LimeHub Marketing Blog
LimeHub Marketing Blog
Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.
Our Blog Posts
Stay up to date with the latest trends and expertise knowledge through our blog.
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Marketing
Your Website Isn’t About You: Writing Copy That Converts
Even beautifully designed websites often fail to convert because the words aren’t doing their job.
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Design
Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy
Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.
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Marketing
Beyond SEO: Competing for Space in AI Answers
There's a lot of buzz - some echoing the “websites are dead” camp - driven by the rise of generative AI. It sounds dramatic, catchy. But in reality, websites remain the backbone of discovery in the AI era. Without fresh, well-structured web content, AI search tools - ChatGPT, Perplexity, Bard, etc. - have nothing to read.
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Marketing
Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.
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Development
The Anatomy of a High-Converting B2B Website
By combining principles of behavioural psychology, smart content structure, and conversion-focused UX, you can transform your website into a lead-generating machine.
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Marketing
Closing Trust Gaps: How to Stop Losing Leads
A trust gap is a moment in the customer journey where doubt, hesitation, or unnecessary friction causes a prospect to second-guess their next step. This blog covers how to identify and close trust gaps in the buyer journey.
Design
Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy
Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.
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Design
Creating Personas for Targeted UX Design
This article delves into the art and science of crafting personas to guide targeted and effective UX design.
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Design
The Role of Emotional Design in UX
Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.
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Design
Web Design: How Layout and Colours Affect User Behaviour
By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.
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Design
The Psychology of Colours in Marketing: What Works and Why
The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.
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Design
Unlocking Business Success Through Design Thinking
Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.
Development
Why we moved from Wordpress to Webflow
As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.
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Development
Best practice for managing multiple tracking codes (tags) on your website
Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
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Marketing
Breaking Down Silos: How Product, Marketing, and Sales Collaboration Transforms Good Businesses into Great Ones
When Product, Marketing, and Sales unite around a shared vision they create a seamless customer experience, solve real problems, and drive exponential growth. In this blog, we explore how aligning these teams, sharing metrics, and creating clear communication channels can transform your business from good to great.
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Marketing
Shedding Old Ways: A Marketer’s Guide to Success in the Year of the Snake
The snake, often misunderstood, is a symbol of wise and intuitive energy - qualities that can inspire us to shed old habits, embrace change, and evolve.
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Marketing
B2B Marketing Trends: Your Guide to 2025
Let's Talk B2B Marketing in 2025: What's Actually Working and What's Ahead?
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Marketing
Loss Aversion and Its Impact on Customer Retention Strategies
Understanding loss aversion can be a critical tool in developing strategies for customer retention. This article explores how loss aversion influences buyer behaviour and how businesses can harness this understanding to enhance their customer retention strategies.
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Marketing
The Foot-in-the-Door Technique: Your Trojan Horse for Marketing Success
Our brains are wired to be consistent. Once we've dipped our toes into the "yes" pool, we're more likely to keep swimming in it.
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Marketing
FOMO: The Secret Sauce for Irresistible Marketing
FOMO isn't just another buzzword to toss around at marketing meetings. It's a psychological trigger as old as humanity itself.
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