LimeHub Marketing Blog
LimeHub Marketing Blog
Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.
Our Blog Posts
Stay up to date with the latest trends and expertise knowledge through our blog.
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Marketing
When to consider a rebrand or brand refresh
Consistency is a critical part of the success of a business as it demonstrates trust within the market, so changes to branding shouldn’t be taken lightly. In this article, we will look at three tell-tale signs that it’s time to think about a rebrand or brand refresh.
Marketing
Effective Marketing During Economic Uncertainty
When it comes to marketing during economic uncertainty, it’s important to keep the context in mind and to ensure you focus on both short-term and long-term elements of your strategy and that you don’t put your business at a disadvantage by focusing too much on the now...
Marketing
How to measure brand growth
Understand how to measure the health of your brand, and consequently how to improve it.
Marketing
Why is Search Engine Optimisation (SEO) so damn hard?
We’ve written this article to shed some light on why SEO can be so damn hard and how to approach it to get the best possible results for your business.
Development
Becoming an Adalo Expert in the Rising No-Code Era
Developing web and mobile apps has never been easier and more accessible to traditional businesses. Read about how we developed a web and mobile app in a matter of weeks without writing one line of code.
Marketing
The Ultimate Facebook Campaign Funnel to Maximise Return
Who should be advertising, how much to budget for and how to get the best return on your investment. Included in this article is an infographic of a Facebook Campaign Funnel ready-made for you.
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Design
How UX designers can capitalise on big data and what it means for your business
Big data and UX design may seem like two different worlds, but when they come together, they can create a powerful synergy that enhances products and services, leading to happier users and increased business success.
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Design
The Power of UX Design: Creating Connection and Driving Business Success
Are you ready to take your digital experiences to the next level? Dive into our latest blog post to unravel the secrets of User Experience (UX) design.
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Design
Designing for Success: How Understanding Psychology Can Boost Your Business Performance
Want to take your business to the next level? Understanding the psychology behind design can make all the difference. From shape theory to color theory, a well-designed brand can increase recognition, create a competitive advantage, and even boost perceived value.
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Design
How a Design Language Drives Revenue Growth
Like written and verbal communication, a design language is a visual communication tool. It is a powerful way to influence the purchasing decisions of consumers.
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Design
Is Bias Hurting your Brand and Revenue Potential?
This year, based on submissions via our brand automation tool, Brander by LimeHub, we identified interesting insights into how bias may be affecting the accuracy of a brand – and consequently its revenue potential.
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Design
Five eCommerce Product Photography Techniques to Sell More Online
These 5 product photography techniques will help you get on your way to getting eCommerce photos that really grab your audience’s attention.
Development
Why we moved from Wordpress to Webflow
As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.
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Development
Best practice for managing multiple tracking codes (tags) on your website
Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
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Marketing
Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.
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Marketing
Closing Trust Gaps: How to Stop Losing Leads
A trust gap is a moment in the customer journey where doubt, hesitation, or unnecessary friction causes a prospect to second-guess their next step. This blog covers how to identify and close trust gaps in the buyer journey.
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Marketing
Beyond the Logo: Building a Brand That Resonates with B2B Buyers
Many companies fall into this default corporate-style archetype, presenting themselves as overly formal, professional, and, let’s be honest, indistinguishable from competitors. The result is a sea of blue suits blending together, making it harder for buyers to connect, engage, and ultimately choose one brand over another.
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Marketing
Brand Trust: The Key to Shortening Long Sales Cycles in B2B
Without trust, sales cycles drag on, decision-makers hesitate, and marketing struggles to generate engagement. But when trust is embedded into the buyer’s journey from the very first touchpoint, deals move faster, friction is reduced, and revenue flows more efficiently.
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Marketing
Breaking Down Silos: How Product, Marketing, and Sales Collaboration Transforms Good Businesses into Great Ones
When Product, Marketing, and Sales unite around a shared vision they create a seamless customer experience, solve real problems, and drive exponential growth. In this blog, we explore how aligning these teams, sharing metrics, and creating clear communication channels can transform your business from good to great.
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Marketing
Shedding Old Ways: A Marketer’s Guide to Success in the Year of the Snake
The snake, often misunderstood, is a symbol of wise and intuitive energy - qualities that can inspire us to shed old habits, embrace change, and evolve.
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