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LimeHub Marketing Blog
LimeHub Marketing Blog
Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.
Our Blog Posts
Stay up to date with the latest trends and expertise knowledge through our blog.
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Design
Web Design: How Layout and Colours Affect User Behaviour
By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.
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Marketing
The Availability Heuristic: Capitalising on Top-of-Mind Awareness
This article explores how marketers can leverage the availability heuristic to enhance brand awareness and influence consumer behaviour.
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Marketing
The Asch Conformity Experiment and Social Proof in Marketing
How to leverage the power of the group influence, and utilise social proof to create a compelling narrative for your products or services.
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Marketing
Utilising the Theory of Planned Behavior to Predict Customer Intentions
While there's no definitive method to completely foresee what a consumer will do next, the Theory of Planned Behavior (TPB) offers valuable insights into understanding and predicting customer intentions.
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Marketing
The Paradox of Choice: Simplifying Options to Increase Conversions
This article delves into the intricacies of the Paradox of Choice and provides actionable tips on how to simplify options to drive conversions.
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Design
The Psychology of Colours in Marketing: What Works and Why
The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.
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Design
Creating Personas for Targeted UX Design
This article delves into the art and science of crafting personas to guide targeted and effective UX design.
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Design
The Role of Emotional Design in UX
Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.
Design
Web Design: How Layout and Colours Affect User Behaviour
By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.
Design
The Psychology of Colours in Marketing: What Works and Why
The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.
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Design
Unlocking Business Success Through Design Thinking
Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.
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Design
Why Intuition Still Matters in UX Design
Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers
Development
Why we moved from Wordpress to Webflow
As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.
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Development
Best practice for managing multiple tracking codes (tags) on your website
Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
Marketing
Influencing the B2B Buyer Journey and doing Sales and Marketing Right
A sale is an exchange of value, and a deal done right is one where the prospect doesn’t feel they've been sold to. By adding value and strategically controlling the buying journey, both parties ultimately win in the end.
Marketing
The B2B Buying Journey of Decision Makers
Understanding the B2B buying journey ultimately leads to optimised marketing budgets, increased ROI, and a strong and trustworthy brand that followers rave about.
Marketing
Pricing Strategies to Suit your Optimal Marketing Mix
Pricing is one of the four P’s which make up the Marketing Mix – a fundamental feature of a marketing strategy. Find out which strategies are best suited to your business.
Marketing
How B2B Marketers Can Create High-Converting Sales Presentations
For B2B marketers, a compelling presentation can be the difference between converting a lead or losing a valuable opportunity.
Marketing
How To Convert B2B Marketing Leads Into Opportunities
For B2B businesses, relationships are everything. Strong relationships built on trust are the key to B2B lead generation and conversion.
Marketing
The Secret to a High-Performing B2B Content Marketing Strategy
Content marketing is one of the most impactful activities for B2B companies. It does, however, require a long-term strategic commitment.
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