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LimeHub Marketing Blog
LimeHub Marketing Blog
Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.
Our Blog Posts
Stay up to date with the latest trends and expertise knowledge through our blog.
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Marketing
Beyond the Logo: Building a Brand That Resonates with B2B Buyers
Many companies fall into this default corporate-style archetype, presenting themselves as overly formal, professional, and, let’s be honest, indistinguishable from competitors. The result is a sea of blue suits blending together, making it harder for buyers to connect, engage, and ultimately choose one brand over another.
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Marketing
Brand Trust: The Key to Shortening Long Sales Cycles in B2B
Without trust, sales cycles drag on, decision-makers hesitate, and marketing struggles to generate engagement. But when trust is embedded into the buyer’s journey from the very first touchpoint, deals move faster, friction is reduced, and revenue flows more efficiently.
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Marketing
Breaking Down Silos: How Product, Marketing, and Sales Collaboration Transforms Good Businesses into Great Ones
When Product, Marketing, and Sales unite around a shared vision they create a seamless customer experience, solve real problems, and drive exponential growth. In this blog, we explore how aligning these teams, sharing metrics, and creating clear communication channels can transform your business from good to great.
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Marketing
Shedding Old Ways: A Marketer’s Guide to Success in the Year of the Snake
The snake, often misunderstood, is a symbol of wise and intuitive energy - qualities that can inspire us to shed old habits, embrace change, and evolve.
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Marketing
B2B Marketing Trends: Your Guide to 2025
Let's Talk B2B Marketing in 2025: What's Actually Working and What's Ahead?
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Marketing
Loss Aversion and Its Impact on Customer Retention Strategies
Understanding loss aversion can be a critical tool in developing strategies for customer retention. This article explores how loss aversion influences buyer behaviour and how businesses can harness this understanding to enhance their customer retention strategies.
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Design
Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy
Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.
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Design
Creating Personas for Targeted UX Design
This article delves into the art and science of crafting personas to guide targeted and effective UX design.
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Design
The Role of Emotional Design in UX
Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.
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Design
Web Design: How Layout and Colours Affect User Behaviour
By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.
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Design
The Psychology of Colours in Marketing: What Works and Why
The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.
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Design
Unlocking Business Success Through Design Thinking
Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.
Development
Why we moved from Wordpress to Webflow
As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.
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Development
Best practice for managing multiple tracking codes (tags) on your website
Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
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Marketing
Navigating the Complexities of B2B Marketing: Strategies for Targeting Multiple Stakeholders and Aligning Your Brand
Learn the key differences between B2B and B2C marketing and gain valuable insights on how to navigate the complexities of targeting multiple stakeholders and aligning your brand for maximum impact
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Marketing
Building Strong and Durable Channel Partnerships: The Key to Expanding your Reach and Driving Revenue Growth
Learn how to develop a winning channel strategy that attracts top partners and drives success.
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Marketing
Serious about SEO? Take these 2 Free Courses
To get the most out of your SEO budget (and know when to call bullsh*t on an agency’s strategic recommendation) you need to have a good grasp of how search engines work. Take these two free courses to get started.
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Marketing
The 3 Digital Tools B2B Marketers Need (and are often not using)
In this article we breakdown the elephant in the room – is digital marketing suitable for B2B (and how to convince senior business leaders) – before turning to the 3 tools that are must-haves in every B2B marketer’s arsenal and which will help with attribution, conversions and ultimately creating a compelling case study to invest more into digital marketing.
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Marketing
The Marketing Value Hierarchy: The Key to High Performing Campaigns
What it takes to create campaigns that really work.
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Marketing
3 Main Reasons your Promotions are Underperforming
Find out how to improve the performance of your campaigns by identifying the most common pitfalls affecting success.
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