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LimeHub Marketing Blog
LimeHub Marketing Blog
Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.
Our Blog Posts
Stay up to date with the latest trends and expertise knowledge through our blog.
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Marketing
Search Engine Optimisation (SEO) for B2B Marketing Professionals
There are still many websites that don't optimise for search engines – especially in the B2B space. It's still possible to appear on the first page organically with a great strategy and a few months of commitment.
Marketing
Four Major Issues Faced by Networking Professionals to be Tackled by Tech Businesses
Successful marketing positions the client as the hero. Networking vendors and partners must, therefore, create powerful narratives and tools which address the short-term and the long-term benefits to networking professionals.
Marketing
The 3 Most Grave Mistakes Made in B2B Branding
We’ve put together the three biggest mistakes we’ve observed during our collective marketing careers which we hope will help other businesses learn from.
Marketing
7 Simple Rules for Small Business Social Media Strategy
In this digital age, a social media profile has the power to make or break a small business. These seven simple rules will help you manage your small business’ social media like a pro!
Marketing
11 Steps to Creating an Effective Business Strategy for Small to Medium Businesses
In an attempt to decode the cryptic and nonfigurative nature of business strategy, we’re going to break it down for you here in a way that’s practical and easy to operationalise.
Marketing
How Much it Costs to Generate 60+ High Quality B2B Leads in Just 2 Weeks
How does a B2B business generate 60+ leads in only 2 weeks and how much does it cost? Find out now.
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Design
Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy
Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.
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Design
Creating Personas for Targeted UX Design
This article delves into the art and science of crafting personas to guide targeted and effective UX design.
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Design
The Role of Emotional Design in UX
Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.
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Design
Web Design: How Layout and Colours Affect User Behaviour
By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.
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Design
The Psychology of Colours in Marketing: What Works and Why
The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.
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Design
Unlocking Business Success Through Design Thinking
Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.
Development
Why we moved from Wordpress to Webflow
As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.
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Development
Best practice for managing multiple tracking codes (tags) on your website
Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
Marketing
The Best B2B Campaign Strategies for 2023
Discover the three best B2B campaign strategies that will take your business to new heights in 2020 with more leads, shorter sales cycles and more revenue.
Marketing
Leveraging Micro-Influencers to Supercharge your Brand
Having relevant micro-influencers on-side presents unparalleled opportunities for brands. Find out how to exploit it to supercharge yours.
Marketing
4 Key Ingredients to an Effective B2B Promotions Strategy
The digital revolution has transformed the world of B2B marketing and promotions. A stand-out strategy has never been more important.
Marketing
Five Burning Questions B2B Businesses Need to be Asking Their Customers
When you understand your audience, your business benefits - but often, it’s hard to know what questions to ask customers in the first place.
Marketing
Three Tactics Savvy B2B Marketers Leverage Today
The most successful B2B marketers use these three tactics to grow their business, boost their bottom line, and maintain strong relationships with their clients.
Marketing
Your Ultimate Guide to Essential Free Marketing Tools
Even businesses with big budgets and fully-resourced teams can benefit from free marketing tools. For smaller businesses, they are essential. So, we’ve put together a list of the most impressive freebies that we’ve tested for all those curious marketers and owners out there.
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