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LimeHub Marketing Blog
LimeHub Marketing Blog
Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.
Our Blog Posts
Stay up to date with the latest trends and expertise knowledge through our blog.
Marketing
The Secret to a High-Performing B2B Content Marketing Strategy
Content marketing is one of the most impactful activities for B2B companies. It does, however, require a long-term strategic commitment.
Marketing
What the Australian Election Can Teach Us About Effective Marketing
Australians on both sides of the political spectrum are surprised by the election results. Was effective marketing strategy the deciding factor?
Marketing
How B2B Marketers Can Stretch LinkedIn Budgets
LinkedIn is one of the most powerful tools available to B2B marketers. These tricks we've learned will help you to get the most out of your LinkedIn budget.
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Marketing
Search Engine Optimisation (SEO) for B2B Marketing Professionals
There are still many websites that don't optimise for search engines – especially in the B2B space. It's still possible to appear on the first page organically with a great strategy and a few months of commitment.
Marketing
Four Major Issues Faced by Networking Professionals to be Tackled by Tech Businesses
Successful marketing positions the client as the hero. Networking vendors and partners must, therefore, create powerful narratives and tools which address the short-term and the long-term benefits to networking professionals.
Marketing
The 3 Most Grave Mistakes Made in B2B Branding
We’ve put together the three biggest mistakes we’ve observed during our collective marketing careers which we hope will help other businesses learn from.
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Design
Creating Personas for Targeted UX Design
This article delves into the art and science of crafting personas to guide targeted and effective UX design.
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Design
The Role of Emotional Design in UX
Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.
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Design
Web Design: How Layout and Colours Affect User Behaviour
By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.
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Design
The Psychology of Colours in Marketing: What Works and Why
The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.
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Design
Unlocking Business Success Through Design Thinking
Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.
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Design
Why Intuition Still Matters in UX Design
Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers
Development
Why we moved from Wordpress to Webflow
As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.
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Development
Best practice for managing multiple tracking codes (tags) on your website
Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
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Marketing
B2B Marketing Trends: Your Guide to 2025
Let's Talk B2B Marketing in 2025: What's Actually Working and What's Ahead?
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Marketing
Loss Aversion and Its Impact on Customer Retention Strategies
Understanding loss aversion can be a critical tool in developing strategies for customer retention. This article explores how loss aversion influences buyer behaviour and how businesses can harness this understanding to enhance their customer retention strategies.
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Marketing
The Foot-in-the-Door Technique: Your Trojan Horse for Marketing Success
Our brains are wired to be consistent. Once we've dipped our toes into the "yes" pool, we're more likely to keep swimming in it.
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Marketing
FOMO: The Secret Sauce for Irresistible Marketing
FOMO isn't just another buzzword to toss around at marketing meetings. It's a psychological trigger as old as humanity itself.
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Marketing
From 'Meh' to 'Must-Have': The Secret to Irresistible Marketing Messages
Are your marketing messages falling flat? Feel like you're shouting into the void with no one listening? It might be time to revisit a classic concept from psychology: Maslow's Hierarchy of Needs.
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Marketing
The Power of Brand Identity in Modern SEO
SEO isn't just about keywords and backlinks anymore. Building a strong brand identity and increasing brand awareness have become crucial components of SEO success.
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