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LimeHub Marketing Blog
LimeHub Marketing Blog
Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.
Our Blog Posts
Stay up to date with the latest trends and expertise knowledge through our blog.
Marketing
Three Tactics Savvy B2B Marketers Leverage Today
The most successful B2B marketers use these three tactics to grow their business, boost their bottom line, and maintain strong relationships with their clients.
Marketing
Your Ultimate Guide to Essential Free Marketing Tools
Even businesses with big budgets and fully-resourced teams can benefit from free marketing tools. For smaller businesses, they are essential. So, we’ve put together a list of the most impressive freebies that we’ve tested for all those curious marketers and owners out there.
Marketing
How to use LinkedIn as an Effective B2B Selling Tool
While LinkedIn is perhaps the most effective social network for B2B businesses, it is often used ineffectively. Generating B2B sales leads on LinkedIn requires a strong personal and professional brand, an optimised profile, and meaningful relationships.
Marketing
Should Voice Search be a Critical Component of your B2B Marketing Strategy?
Voice search is on the rise, with 50% of searches estimated to be voice searches by 2020. However, voice search optimisation might not be necessary for all businesses.
Marketing
Influencing the B2B Buyer Journey and doing Sales and Marketing Right
A sale is an exchange of value, and a deal done right is one where the prospect doesn’t feel they've been sold to. By adding value and strategically controlling the buying journey, both parties ultimately win in the end.
Marketing
The B2B Buying Journey of Decision Makers
Understanding the B2B buying journey ultimately leads to optimised marketing budgets, increased ROI, and a strong and trustworthy brand that followers rave about.
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Design
Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy
Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.
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Design
Creating Personas for Targeted UX Design
This article delves into the art and science of crafting personas to guide targeted and effective UX design.
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Design
The Role of Emotional Design in UX
Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.
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Design
Web Design: How Layout and Colours Affect User Behaviour
By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.
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Design
The Psychology of Colours in Marketing: What Works and Why
The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.
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Design
Unlocking Business Success Through Design Thinking
Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.
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Development
The Anatomy of a High-Converting B2B Website
By combining principles of behavioural psychology, smart content structure, and conversion-focused UX, you can transform your website into a lead-generating machine.
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Development
Using Webflow for Rapid Prototyping and Agile Development
This article explores how Webflow facilitates prototyping and agile development, enhancing the efficiency and effectiveness of web design and development.
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Development
Ultimate Guide to Webflow (Website Project Checklist Included)
So, you’re thinking about embarking upon a new or redesigned website and are considering Webflow, but you’re not too sure whether it’s the right platform for you? Then read on because we have developed the ultimate guide to Webflow so that you know exactly whether it’s right for your business or not!
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Development
Create Beautiful No-Code Apps with Webflow
Development
Becoming an Adalo Expert in the Rising No-Code Era
Developing web and mobile apps has never been easier and more accessible to traditional businesses. Read about how we developed a web and mobile app in a matter of weeks without writing one line of code.
Development
Comparison of Webflow vs Wix
Both Webflow and Wix are no-code website platforms - but which is best for you? Read on to find out,
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Marketing
Navigating the Complexities of B2B Marketing: Strategies for Targeting Multiple Stakeholders and Aligning Your Brand
Learn the key differences between B2B and B2C marketing and gain valuable insights on how to navigate the complexities of targeting multiple stakeholders and aligning your brand for maximum impact
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Marketing
Building Strong and Durable Channel Partnerships: The Key to Expanding your Reach and Driving Revenue Growth
Learn how to develop a winning channel strategy that attracts top partners and drives success.
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Marketing
Serious about SEO? Take these 2 Free Courses
To get the most out of your SEO budget (and know when to call bullsh*t on an agency’s strategic recommendation) you need to have a good grasp of how search engines work. Take these two free courses to get started.
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Marketing
The 3 Digital Tools B2B Marketers Need (and are often not using)
In this article we breakdown the elephant in the room – is digital marketing suitable for B2B (and how to convince senior business leaders) – before turning to the 3 tools that are must-haves in every B2B marketer’s arsenal and which will help with attribution, conversions and ultimately creating a compelling case study to invest more into digital marketing.
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Marketing
The Marketing Value Hierarchy: The Key to High Performing Campaigns
What it takes to create campaigns that really work.
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Marketing
3 Main Reasons your Promotions are Underperforming
Find out how to improve the performance of your campaigns by identifying the most common pitfalls affecting success.
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