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LimeHub Marketing Blog
LimeHub Marketing Blog
Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.
Our Blog Posts
Stay up to date with the latest trends and expertise knowledge through our blog.
Marketing
The Best B2B Campaign Strategies for 2023
Discover the three best B2B campaign strategies that will take your business to new heights in 2020 with more leads, shorter sales cycles and more revenue.
Marketing
Leveraging Micro-Influencers to Supercharge your Brand
Having relevant micro-influencers on-side presents unparalleled opportunities for brands. Find out how to exploit it to supercharge yours.
Marketing
4 Key Ingredients to an Effective B2B Promotions Strategy
The digital revolution has transformed the world of B2B marketing and promotions. A stand-out strategy has never been more important.
Marketing
Five Burning Questions B2B Businesses Need to be Asking Their Customers
When you understand your audience, your business benefits - but often, it’s hard to know what questions to ask customers in the first place.
Marketing
Three Tactics Savvy B2B Marketers Leverage Today
The most successful B2B marketers use these three tactics to grow their business, boost their bottom line, and maintain strong relationships with their clients.
Marketing
Your Ultimate Guide to Essential Free Marketing Tools
Even businesses with big budgets and fully-resourced teams can benefit from free marketing tools. For smaller businesses, they are essential. So, we’ve put together a list of the most impressive freebies that we’ve tested for all those curious marketers and owners out there.
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Design
Creating Personas for Targeted UX Design
This article delves into the art and science of crafting personas to guide targeted and effective UX design.
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Design
The Role of Emotional Design in UX
Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.
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Design
Web Design: How Layout and Colours Affect User Behaviour
By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.
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Design
The Psychology of Colours in Marketing: What Works and Why
The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.
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Design
Unlocking Business Success Through Design Thinking
Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.
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Design
Why Intuition Still Matters in UX Design
Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers
Development
Why we moved from Wordpress to Webflow
As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.
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Development
Best practice for managing multiple tracking codes (tags) on your website
Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
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Marketing
Shedding Old Ways: A Marketer’s Guide to Success in the Year of the Snake
The snake, often misunderstood, is a symbol of wise and intuitive energy - qualities that can inspire us to shed old habits, embrace change, and evolve.
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Marketing
B2B Marketing Trends: Your Guide to 2025
Let's Talk B2B Marketing in 2025: What's Actually Working and What's Ahead?
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Marketing
Loss Aversion and Its Impact on Customer Retention Strategies
Understanding loss aversion can be a critical tool in developing strategies for customer retention. This article explores how loss aversion influences buyer behaviour and how businesses can harness this understanding to enhance their customer retention strategies.
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Marketing
The Foot-in-the-Door Technique: Your Trojan Horse for Marketing Success
Our brains are wired to be consistent. Once we've dipped our toes into the "yes" pool, we're more likely to keep swimming in it.
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Marketing
FOMO: The Secret Sauce for Irresistible Marketing
FOMO isn't just another buzzword to toss around at marketing meetings. It's a psychological trigger as old as humanity itself.
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Marketing
From 'Meh' to 'Must-Have': The Secret to Irresistible Marketing Messages
Are your marketing messages falling flat? Feel like you're shouting into the void with no one listening? It might be time to revisit a classic concept from psychology: Maslow's Hierarchy of Needs.
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