LimeHub Marketing Blog
LimeHub Marketing Blog
Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.
Our Blog Posts
Stay up to date with the latest trends and expertise knowledge through our blog.
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Marketing
Your Website Isn’t About You: Writing Copy That Converts
Even beautifully designed websites often fail to convert because the words aren’t doing their job.
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Design
Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy
Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.
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Marketing
Beyond SEO: Competing for Space in AI Answers
There's a lot of buzz - some echoing the “websites are dead” camp - driven by the rise of generative AI. It sounds dramatic, catchy. But in reality, websites remain the backbone of discovery in the AI era. Without fresh, well-structured web content, AI search tools - ChatGPT, Perplexity, Bard, etc. - have nothing to read.
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Marketing
Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.
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Development
The Anatomy of a High-Converting B2B Website
By combining principles of behavioural psychology, smart content structure, and conversion-focused UX, you can transform your website into a lead-generating machine.
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Marketing
Closing Trust Gaps: How to Stop Losing Leads
A trust gap is a moment in the customer journey where doubt, hesitation, or unnecessary friction causes a prospect to second-guess their next step. This blog covers how to identify and close trust gaps in the buyer journey.
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Design
Five eCommerce Product Photography Techniques to Sell More Online
These 5 product photography techniques will help you get on your way to getting eCommerce photos that really grab your audience’s attention.
Design
Applying Ergonomic Design Thinking to Grow Businesses
Hundreds of years of psychological research has confirmed that people will always do whatever takes the least effort. So what if we simply designed our business around people?
Development
The Anatomy of a High-Converting B2B Website
By combining principles of behavioural psychology, smart content structure, and conversion-focused UX, you can transform your website into a lead-generating machine.
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Development
Using Webflow for Rapid Prototyping and Agile Development
This article explores how Webflow facilitates prototyping and agile development, enhancing the efficiency and effectiveness of web design and development.
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Development
Ultimate Guide to Webflow (Website Project Checklist Included)
So, you’re thinking about embarking upon a new or redesigned website and are considering Webflow, but you’re not too sure whether it’s the right platform for you? Then read on because we have developed the ultimate guide to Webflow so that you know exactly whether it’s right for your business or not!
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Development
Create Beautiful No-Code Apps with Webflow
Development
Becoming an Adalo Expert in the Rising No-Code Era
Developing web and mobile apps has never been easier and more accessible to traditional businesses. Read about how we developed a web and mobile app in a matter of weeks without writing one line of code.
Development
Comparison of Webflow vs Wix
Both Webflow and Wix are no-code website platforms - but which is best for you? Read on to find out,
Marketing
Optimise Your Video Format to fit its purpose
As fantastic as the use of video is, it’s also essential to ensure that your videos are optimised for the platform and intended audience.
Marketing
How to Customise & Optimise Social Media Automation Scheduling
In this article, we go through some basic areas to cover to ensure your social media schedule is customised for each social channel including image dimensions, hashtags, and automation platforms.
Marketing
The Return on Investment on LinkedIn B2B Advertising
For B2B marketers, delivering high-quality leads is essential for job performance. Demonstrating a direct and positive return on investment, however, means that B2B marketers will benefit from higher budgets, more authority, and faster approval processes.
Marketing
The Simple Guide to B2B Marketing Automation
Contrary to popular belief, marketing automation can be both simple and inexpensive. Even small or heavily sales-driven (versus marketing-driven) organisations can create a seamless digital program that fully integrates across multiple systems for a fraction of the cost of enterprise automation platforms.
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Marketing
LimeHub set to support SAP channel marketing efforts across ANZ
LimeHub has become one of only eight Marketing Service Bureau agencies servicing the ANZ region and is thrilled to be part of the support team for the SAP partner ecosystem.
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Marketing
2020 B2B Marketing Trends & Predictions
In this article we explore this increasing complexity of marketing and delve into trends and predictions across technology, social media, branding, content, and customer experiences. We also look into who we predict to be the winners and the losers of 2020 and beyond.
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