LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Marketing

Your Website Isn’t About You: Writing Copy That Converts

Even beautifully designed websites often fail to convert because the words aren’t doing their job.

Link-arrow-icon
Design

Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy

Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.

Link-arrow-icon
Marketing

Beyond SEO: Competing for Space in AI Answers

There's a lot of buzz - some echoing the “websites are dead” camp - driven by the rise of generative AI. It sounds dramatic, catchy. But in reality, websites remain the backbone of discovery in the AI era. Without fresh, well-structured web content, AI search tools - ChatGPT, Perplexity, Bard, etc. - have nothing to read.

Link-arrow-icon
Marketing

Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers

With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.

Link-arrow-icon
Development

The Anatomy of a High-Converting B2B Website

By combining principles of behavioural psychology, smart content structure, and conversion-focused UX, you can transform your website into a lead-generating machine.

Link-arrow-icon
Marketing

Closing Trust Gaps: How to Stop Losing Leads

A trust gap is a moment in the customer journey where doubt, hesitation, or unnecessary friction causes a prospect to second-guess their next step. This blog covers how to identify and close trust gaps in the buyer journey.

Link-arrow-icon
Design

Five eCommerce Product Photography Techniques to Sell More Online

These 5 product photography techniques will help you get on your way to getting eCommerce photos that really grab your audience’s attention.

Link-arrow-icon
Design

Applying Ergonomic Design Thinking to Grow Businesses

Hundreds of years of psychological research has confirmed that people will always do whatever takes the least effort. So what if we simply designed our business around people?

Link-arrow-icon
Development

Why we moved from Wordpress to Webflow

As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.

Link-arrow-icon
Development

Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.

Link-arrow-icon
Marketing

Utilising the Theory of Planned Behavior to Predict Customer Intentions

While there's no definitive method to completely foresee what a consumer will do next, the Theory of Planned Behavior (TPB) offers valuable insights into understanding and predicting customer intentions.

Link-arrow-icon
Marketing

The Paradox of Choice: Simplifying Options to Increase Conversions

This article delves into the intricacies of the Paradox of Choice and provides actionable tips on how to simplify options to drive conversions.

Link-arrow-icon
Marketing

Bridging the Gap: How AI is Enhancing Accessibility and Inclusivity in Marketing

As our technologies advance, it's important that we not lose sight of a fundamental principle: marketing must be accessible and inclusive for everyone.

Link-arrow-icon
Marketing

AI in ABM (Account-Based Marketing): Revolutionizing B2B Marketing

As the digital world continues to evolve at breakneck speed, business-to-business (B2B) marketing strategies must constantly adapt to keep pace.

Link-arrow-icon
Marketing

Safeguarding your Brand's Reputation Online

Don't let a crisis ruin your brand's reputation! In this blog, we cover some key strategies for protecting brand reputation and crisis response planning.

Link-arrow-icon
Marketing

Marketing Mastery: How Integrating Webflow and HubSpot Can Give You the Edge

Want to take your website design and marketing efforts to the next level? Find out how integrating Webflow and HubSpot can benefit your business - from personalization to lead generation and campaign tracking, these two powerful tools can help you attract, engage and delight your customers.

Link-arrow-icon
Marketing

Your Website Isn’t About You: Writing Copy That Converts

Even beautifully designed websites often fail to convert because the words aren’t doing their job.

Design

Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy

Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.

Marketing

Beyond SEO: Competing for Space in AI Answers

There's a lot of buzz - some echoing the “websites are dead” camp - driven by the rise of generative AI. It sounds dramatic, catchy. But in reality, websites remain the backbone of discovery in the AI era. Without fresh, well-structured web content, AI search tools - ChatGPT, Perplexity, Bard, etc. - have nothing to read.

Marketing

Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers

With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.

Development

The Anatomy of a High-Converting B2B Website

By combining principles of behavioural psychology, smart content structure, and conversion-focused UX, you can transform your website into a lead-generating machine.

Marketing

Closing Trust Gaps: How to Stop Losing Leads

A trust gap is a moment in the customer journey where doubt, hesitation, or unnecessary friction causes a prospect to second-guess their next step. This blog covers how to identify and close trust gaps in the buyer journey.

Subscribe For More
Marketing Insights

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join OUR
MARKETING TRIBE