LimeHub Marketing Blog
LimeHub Marketing Blog
Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.
Our Blog Posts
Stay up to date with the latest trends and expertise knowledge through our blog.
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Marketing
Your Website Isn’t About You: Writing Copy That Converts
Even beautifully designed websites often fail to convert because the words aren’t doing their job.
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Design
Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy
Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.
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Marketing
Beyond SEO: Competing for Space in AI Answers
There's a lot of buzz - some echoing the “websites are dead” camp - driven by the rise of generative AI. It sounds dramatic, catchy. But in reality, websites remain the backbone of discovery in the AI era. Without fresh, well-structured web content, AI search tools - ChatGPT, Perplexity, Bard, etc. - have nothing to read.
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Marketing
Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.
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Development
The Anatomy of a High-Converting B2B Website
By combining principles of behavioural psychology, smart content structure, and conversion-focused UX, you can transform your website into a lead-generating machine.
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Marketing
Closing Trust Gaps: How to Stop Losing Leads
A trust gap is a moment in the customer journey where doubt, hesitation, or unnecessary friction causes a prospect to second-guess their next step. This blog covers how to identify and close trust gaps in the buyer journey.
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Design
Why Intuition Still Matters in UX Design
Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers
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Design
How UX designers can capitalise on big data and what it means for your business
Big data and UX design may seem like two different worlds, but when they come together, they can create a powerful synergy that enhances products and services, leading to happier users and increased business success.
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Design
The Power of UX Design: Creating Connection and Driving Business Success
Are you ready to take your digital experiences to the next level? Dive into our latest blog post to unravel the secrets of User Experience (UX) design.
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Design
Designing for Success: How Understanding Psychology Can Boost Your Business Performance
Want to take your business to the next level? Understanding the psychology behind design can make all the difference. From shape theory to color theory, a well-designed brand can increase recognition, create a competitive advantage, and even boost perceived value.
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Design
How a Design Language Drives Revenue Growth
Like written and verbal communication, a design language is a visual communication tool. It is a powerful way to influence the purchasing decisions of consumers.
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Design
Is Bias Hurting your Brand and Revenue Potential?
This year, based on submissions via our brand automation tool, Brander by LimeHub, we identified interesting insights into how bias may be affecting the accuracy of a brand – and consequently its revenue potential.
Development
Why we moved from Wordpress to Webflow
As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.
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Development
Best practice for managing multiple tracking codes (tags) on your website
Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
Marketing
Harnessing unconscious bias to influence buying decisions
Two sure-fire techniques to influence the buying decisions of your prospects by harnessing the power of unconscious bias.
Marketing
How to increase revenue through customer and employee retention
This article explores the psychology of motivation and provides insight into how businesses should best use incentives to increase retention and revenue.
Marketing
Four tips for upstaging your competition in 2021
By applying these four steps, you can get ahead of your competition and hit the ground running in 2021 to ensure it is your best growth year yet!
Marketing
Finding your Optimal Marketing Mix
The marketing mix is typically explained through the four P’s which are the most crucial fundamentals to an effective marketing strategy and business growth. Find out how to determine your optimal mix.
Marketing
7 Steps to Unlocking Long Term Value Through Co-Marketing
How to maximise returns in both the short and long-term for both partners and vendors by optimising the strategic approach to MDF.
Marketing
Knowing Where Your Target Audience Goes
The problem many businesses face is knowing which platform has the highest concentration of potential customers. In this article, we’ll explore some simple techniques to find out.
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