LimeHub Marketing Blog
LimeHub Marketing Blog
Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.
Our Blog Posts
Stay up to date with the latest trends and expertise knowledge through our blog.
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Marketing
Your Website Isn’t About You: Writing Copy That Converts
Even beautifully designed websites often fail to convert because the words aren’t doing their job.
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Design
Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy
Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.
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Marketing
Beyond SEO: Competing for Space in AI Answers
There's a lot of buzz - some echoing the “websites are dead” camp - driven by the rise of generative AI. It sounds dramatic, catchy. But in reality, websites remain the backbone of discovery in the AI era. Without fresh, well-structured web content, AI search tools - ChatGPT, Perplexity, Bard, etc. - have nothing to read.
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Marketing
Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.
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Development
The Anatomy of a High-Converting B2B Website
By combining principles of behavioural psychology, smart content structure, and conversion-focused UX, you can transform your website into a lead-generating machine.
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Marketing
Closing Trust Gaps: How to Stop Losing Leads
A trust gap is a moment in the customer journey where doubt, hesitation, or unnecessary friction causes a prospect to second-guess their next step. This blog covers how to identify and close trust gaps in the buyer journey.
Design
Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy
Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.
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Design
Creating Personas for Targeted UX Design
This article delves into the art and science of crafting personas to guide targeted and effective UX design.
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Design
The Role of Emotional Design in UX
Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.
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Design
Web Design: How Layout and Colours Affect User Behaviour
By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.
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Design
The Psychology of Colours in Marketing: What Works and Why
The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.
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Design
Unlocking Business Success Through Design Thinking
Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.
Development
Why we moved from Wordpress to Webflow
As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.
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Development
Best practice for managing multiple tracking codes (tags) on your website
Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
Marketing
How to use LinkedIn as an Effective B2B Selling Tool
While LinkedIn is perhaps the most effective social network for B2B businesses, it is often used ineffectively. Generating B2B sales leads on LinkedIn requires a strong personal and professional brand, an optimised profile, and meaningful relationships.
Marketing
Should Voice Search be a Critical Component of your B2B Marketing Strategy?
Voice search is on the rise, with 50% of searches estimated to be voice searches by 2020. However, voice search optimisation might not be necessary for all businesses.
Marketing
Influencing the B2B Buyer Journey and doing Sales and Marketing Right
A sale is an exchange of value, and a deal done right is one where the prospect doesn’t feel they've been sold to. By adding value and strategically controlling the buying journey, both parties ultimately win in the end.
Marketing
The B2B Buying Journey of Decision Makers
Understanding the B2B buying journey ultimately leads to optimised marketing budgets, increased ROI, and a strong and trustworthy brand that followers rave about.
Marketing
Pricing Strategies to Suit your Optimal Marketing Mix
Pricing is one of the four P’s which make up the Marketing Mix – a fundamental feature of a marketing strategy. Find out which strategies are best suited to your business.
Marketing
How B2B Marketers Can Create High-Converting Sales Presentations
For B2B marketers, a compelling presentation can be the difference between converting a lead or losing a valuable opportunity.
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