acebook is visited by over 17.1 million Australians in an average four weeks reaching over 83% of Australians aged 14+ (RoyMorgan, 2019). For businesses, including those in the B2B space, advertising on Facebook therefore is simply a no-brainer. To be successful using Facebook advertising however, businesses need to take a strategic approach starting with segmenting their audience and understanding what each wants and needs and incorporating an effective campaign funnel.
"Marketing isn't about what you sell, it's about who you're selling to. The role of marketing is to put the user at the forefront of everything"
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