Facebook Campaign Funnel Infographic

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Getting the most out of your Facebook campaigns


acebook is visited by over 17.1 million Australians in an average four weeks reaching over 83% of Australians aged 14+ (RoyMorgan, 2019). For businesses, including those in the B2B space, advertising on Facebook therefore is simply a no-brainer. To be successful using Facebook advertising however, businesses need to take a strategic approach starting with segmenting their audience and understanding what each wants and needs and incorporating an effective campaign funnel.

Audience Profile

Before you begin any campaign, you mst first thoroughly understand the target audience.

Compelling Offer

A compelling offer provides value to the consumer (including B2B buyers) and solves their problems or appeals to their desires and/or fears.

Strategic Funnel

Would you marry someone you just met? No, but you might kiss them if the match was right. In sales like in life - the bigger the commitment, the more certainty is required. An effective funnel will support the development of trust and certainty.

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