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Marketing Strategy Aligned to Business Growth
Marketing should be directional - not reactive. We develop clear, commercially aligned marketing strategies that connect business goals, brand positioning, demand generation, and sales enablement into one coordinated growth plan. Because activity without alignment creates noise. Strategy creates momentum.
A strong marketing strategy translates executive priorities into structured market activity. Without that translation layer, marketing teams default to channel tactics, short-term campaigns, or disconnected initiatives that don’t compound over time. Our approach connects brand, content, digital infrastructure, and sales alignment into a single, coherent system. The result is clarity - not just for marketing teams, but for leadership and sales as well. Because effective strategy isn’t about doing more. It’s about doing the right things in the right order.
What We Do
Growth Objective Alignment
Revenue targets, pipeline requirements, customer acquisition priorities, and business growth goals translated into marketing focus areas.
Audience & Market Prioritisation
ICP definition, buyer stage mapping, market segmentation, and resource allocation planning.
Channel & Demand Framework
Channel strategy, inbound and outbound alignment, campaign sequencing, and demand generation architecture.
Measurement & Governance
KPI frameworks, reporting structure design, attribution considerations, and performance governance systems that ensure accountability.
Frequently Asked Questions
These are the questions we get asked the most. If you have something else on your mind, please contact us and we will get right back to you.....
What is it like to work with LimeHub?
Working with LimeHub is structured, collaborative, and refreshingly straightforward, with clear scopes, commercial transparency, senior-level involvement, and direct access to the people doing the work - no ticketing systems, no disappearing into the agency void, just practical, data-informed advice and a focus on building long-term partnerships that deliver measurable growth.
Do you offer full-service marketing support?
Yes - we provide end-to-end support across strategy, design, development, and marketing execution, covering brand, websites, demand generation, and performance optimisation; however, we’re not a production factory trying to be everything to everyone - we work best with mid-sized to large B2B organisations looking for a strategic partner who can think commercially and execute with precision.
What makes LimeHub different from other agencies?
LimeHub combines strategic thinking, creative execution, and technology in a way that keeps everything commercially grounded - we define positioning and measurable objectives before jumping into visuals or campaigns, you work directly with subject-matter experts rather than being handed off to layers of account managers, and we integrate strategy with development, AI, and performance measurement so the work doesn’t just look good, it drives results.
What industries do you specialise in?
We specialise in B2B and technical industries where clarity, credibility, and commercial impact matter, including technology and SaaS, financial services, insurance, professional services, enterprise IT, and scaling businesses. We’re particularly strong in complex environments where messaging needs to translate technical capability into commercial value and where sales cycles involve multiple stakeholders and rational decision-making.
Where is your team based?
LimeHub is proudly Australian and on-shore, headquartered in Brisbane with team members across Brisbane and Melbourne, servicing clients in every state and territory. We don’t outsource overseas or operate through layers of contractors - when you work with LimeHub, you collaborate directly with experienced Australian strategists, designers, and developers who understand the local market, business culture, and compliance landscape.
