Brand Refresh Services That Modernise Without Starting From Scratch
We help B2B businesses evolve their existing brands to stay competitive, modernise visual identity, refine messaging, and strengthen positioning - without requiring a full rebrand.
A full rebrand isn’t always necessary - but as markets evolve, your brand needs to evolve too. We guide leadership teams through data-driven brand refresh projects that update visual identity, refine messaging, strengthen differentiation, and ensure your brand remains credible, competitive and aligned to business growth.

Our Approach
Brand Audit & Market Positioning Review
We assess your existing brand, customer perceptions, competitive landscape, and growth goals to define what needs to evolve - and what stays.
Visual Identity Modernisation
We refine logo systems, update colour palettes, refresh typography, and evolve brand assets to modernise your visual identity while preserving equity.
Messaging & Value Proposition Refinement
We update messaging frameworks, audience narratives, sales language, and thought leadership positioning to reflect your current market leadership.
Governance & Rollout Support
We develop rollout plans, updated brand guidelines, training sessions, and governance systems to ensure a smooth transition across all teams and channels.
Frequently Asked Questions
These are the questions we get asked the most. If you have something else on your mind, please contact us and we will get right back to you.....
Why choose LimeHub for B2B brand refresh services?
We combine strategic brand leadership, creative design execution, governance discipline, and measurement capability - delivering brand refreshes that balance business reality with creative evolution.
Do you integrate brand refresh work with brand tracking platforms?
Yes - refreshed brands can be integrated into brand tracking platforms like Brander to monitor ongoing consistency, perception, and differentiation after rollout.
Do you provide rollout and change management support?
Yes - we manage rollout sequencing, internal team training, stakeholder communications and vendor alignment to ensure consistent brand deployment post-refresh.
Can you update brand guidelines after the refresh?
Yes - we produce updated brand guidelines that document all changes to identity systems, messaging, governance policies, and asset libraries for future use.
Can you preserve existing brand equity during a refresh?
Yes - protecting brand equity is a core goal of brand refresh projects - we retain familiarity while evolving for modern buyer expectations.
Do you refine messaging and positioning as part of the refresh?
Yes - we review and refine messaging frameworks, sales narratives, marketing content, and leadership positioning to ensure market relevance and clarity.
Can you modernise logos and visual identity without starting over?
Yes - we often refine existing logos, simplify brand marks, update supporting design elements and modernise overall visual systems while retaining recognisability.
Do you start with a brand audit?
Yes - every refresh project begins with a comprehensive brand audit including customer perception analysis, market benchmarking, and leadership alignment.
How is a brand refresh different from a full rebrand?
A brand refresh evolves and modernises the existing brand without discarding core identity elements, preserving brand equity while improving market relevance.
When should a B2B business consider a brand refresh?
A brand refresh is appropriate when markets evolve, product offerings expand, competitive positioning shifts, or visual identity becomes outdated - but full rebranding isn't required.
Their Brand Management software, Brander, is also an absolute game-changer for businesses looking to take a data-driven approach to brand development and tracking. "
Kieran Heinze, CEO
Aivarex



Have a look
at our Work
Don’t just take our word for it – check out some of the projects we’ve worked on. Even better, contact us to see more!
