Strategy

Strategy
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2020 B2B Marketing Trends & Predictions

In this article we explore this increasing complexity of marketing and delve into trends and predictions across technology, social media, branding, content, and customer experiences. We also look into who we predict to be the winners and the losers of 2020 and beyond.
Strategy
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A Comparison of Buyer Intent across Promotional Channels

Strategy
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Knowing Where Your Target Audience Goes

The problem many businesses face is knowing which platform has the highest concentration of potential customers. In this article, we’ll explore some simple techniques to find out.
Strategy
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7 Steps to Unlocking Long Term Value Through Co-Marketing

How to maximise returns in both the short and long-term for both partners and vendors by optimising the strategic approach to MDF.
Strategy
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Finding your Optimal Marketing Mix

The marketing mix is typically explained through the four P’s which are the most crucial fundamentals to an effective marketing strategy and business growth. Find out how to determine your optimal mix.
Strategy
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Four tips for upstaging your competition in 2021

By applying these four steps, you can get ahead of your competition and hit the ground running in 2021 to ensure it is your best growth year yet!

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