Strategy

Strategy
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Applying Ergonomic Design Thinking to Grow Businesses

Hundreds of years of psychological research has confirmed that people will always do whatever takes the least effort. So what if we simply designed our business around people?
Strategy
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Pricing Strategies to Suit your Optimal Marketing Mix

Pricing is one of the four P’s which make up the Marketing Mix – a fundamental feature of a marketing strategy. Find out which strategies are best suited to your business.
Strategy
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11 Steps to Creating an Effective Business Strategy for Small to Medium Businesses

In an attempt to decode the cryptic and nonfigurative nature of business strategy, we’re going to break it down for you here in a way that’s practical and easy to operationalise.
Strategy
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The Formula for Growth Hacking

Growth Hacking is a cascading marketing strategy – creating virality for a business - that starts with a product or service that provides a solution to a problem.
Strategy
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Three Tactics Savvy B2B Marketers Leverage Today

The most successful B2B marketers use these three tactics to grow their business, boost their bottom line, and maintain strong relationships with their clients.
Strategy
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Finding your Optimal Marketing Mix

The marketing mix is typically explained through the four P’s which are the most crucial fundamentals to an effective marketing strategy and business growth. Find out how to determine your optimal mix.

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