In 2023, LimeHub embarked on a pivotal project in collaboration with the Department of Justice and Attorney General, Queensland. This initiative was in line with the Queensland Government's commitment to legislate against coercive control and improve the criminal justice system's responsiveness to women's experiences.
The Women’s Safety and Justice Taskforce identified the need for the development and adequate resourcing of an overarching communication strategy to increase community awareness and understanding about the nature and impacts of domestic and family violence including coercive control and to clearly explain changes to the law. A critical part of the delivery of this recommendation included an enhanced Domestic and Family Violence (DFV) Support Portal to serve as a comprehensive, trauma-informed, and user-centric online resource for people impacted by DFV.
Our team was tasked with developing The Coercive Control and Domestic and Family Violence Digital Strategy which aimed to:
The development of the Digital Strategy involved:
We utilised a Design Thinking methodology to focus on user-centred problems, leading to innovative and effective outcomes. This approach was essential in our approach to conducting research and subsequently in developing user Personas and User Journeys, which were integral to the Digital Strategy.
The project was conducted in partnership with Enhance Research, focusing on social market research around Coercive Control, and The Social Deck, responsible for developing the Coercive Control and Domestic and Family Violence Communication and Engagement Strategy 2023 – 2027.
The Coercive Control and Domestic and Family Violence Digital Strategy developed by LimeHub, once initiated, will serve to enhance the DFV Support Portal. By addressing the specific needs of various user groups and enhancing the portal's accessibility and effectiveness, this project will play a critical role in shaping a resource that is not only informative and supportive but also sensitive to the experiences of those affected by DFV.
Our innovative approach and thorough research have significantly contributed to the Queensland Government's efforts to provide a more effective, inclusive, and user-friendly resource for individuals impacted by domestic and family violence. This project stands as a testament to our expertise in creating impactful digital strategies that resonate with and meet the needs of diverse communities.