DyFlex, an SAP Gold Partner based in Western Australia, is well know as an expert in the Resources sector. But with the rising demand for clean energy, they designed and launched an ERP specifically for the Renewable Energy sector.
"The future of energy is clean which is why we created an ERP designed specifically for the renewables industry." Peter Lander - Managing Director at DyFlex
DyFlex turned to LimeHub, an approved SAP marketing service provider, to support it's product launch.
While DyFlex is well-known and well-respected in the sectors it specialises, it doesn't have strong brand awareness outside of those sectors. This would pose a challenge for earned media initiatives - which we can't control unlike paid or owned media.
We started this project by designing a landing page for the new solution to which we would drive targeted traffic.
We incorporated both paid and earned media into the promotion of the solution. We wrote a compelling press release and distributed it through Medianet View release here (medianet.com.au) while driving paid traffic through Google AdWords.
The press release was picked up by both technology and energy publications including ITWire, CRN, P-V Magazine, Inside SAP, Solar News, Business Radar, and Software Daily.
Contact us to find out how we can leverage paid and/or earned media for your business.