Website audit

Send four visitors through your website. See what they think.

Three real buyer types and one AI agent walk your site, page by page, and narrate the friction as they hit it — then score it and tell you what to fix first.

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  • Tests AI-agent readability
0.0/10

Report findings

Website audit

sqc.com

World-class credibility and a clean, fast-loading site let down by a conversion path that ends at a bare list of email addresses.

August 31, 2026
Lead generation
Full
Visit the site
6.5
/ 10
Solid with gaps
8.9
AI readability

SQC has strong credibility signals — named leadership, DARPA, NVIDIA and AMD partnerships, hundreds of patents and publications — wrapped in a fast, cleanly built, distinctively branded site. The problem is the last step. Every page funnels to one CTA, Get in touch, and that CTA lands on a page of four raw email addresses with no enquiry form, no phone number, no product routing and no indication of a reply. For a long-sales-cycle, high-value B2B, a bare email link captures nothing and qualifies no one.

The message is science-first: brilliant for a physicist, thin for a commercial buyer trying to work out what they would actually buy and why now. Proof is abundant but scattered — the boldest claims sit on the Technology page with no citation while the peer-reviewed evidence lives, unlinked, in News.

What this site is

What they do
Silicon Quantum Computing (SQC) is a full-stack Australian quantum computing company building atomic-scale silicon-and-phosphorus processors, with two products in-market (Watermelon, Quantum Twins) and a gate-based series coming.
Who it is for
Enterprise and government organisations exploring near-term quantum advantage (machine-learning acceleration, quantum chemistry and materials simulation), alongside investors, partners and quantum-computing talent.
Sectors
Deep tech / quantum computing, with named application areas of finance, defence, transport, communications, energy and pharmaceutical.
What they sell
Watermelon (a quantum feature generator for machine learning, available to purchase and via cloud), Quantum Twins (analog quantum simulators via direct contract), and the forthcoming Chilli Series gate-based processors; cloud and on-premise deployment.
Conversion event
Enquiry via the 'Get in touch' CTA (email to sales@sqc.com)
Proof on hand
200+ patents and patents pending; 250+ refereed journal publications; 50+ PhDs; founded 2017 on 25+ years of materials engineering; named leadership (Founder & CEO Michelle Simmons, Chair Simon Segars ex-ARM CEO, ex-Google quantum lead John Martinis); DARPA QBI contract; partnerships with NVIDIA, AMD, Telstra and Bluefors; a $50.4M raise; and an extensive News archive.
Buyer facts found
What the products are and their availability status; deployment options (cloud and on-prem); target application sectors; leadership and investors; contact emails by function; and a targeted 2033 commercial-quantum milestone.
Buyer facts missing
Pricing or any indicative cost; product specifications or benchmark tables that a buyer could compare; how cloud access actually works or how to start; expected response time or SLA for an enquiry; and a phone number or postal address.
Machine readability
Fully server-rendered HTML that reads without JavaScript; a valid Organization JSON-LD block (name, legalName, alternateName 'SQC', url); a specific meta description; robots.txt allowing all crawlers with a declared sitemap; and no llms.txt. Product pricing and specs are prose only, not machine-extractable structured data.

SQC does not have a credibility problem; it has a conversion problem. The fastest wins are structural, not creative: put a real enquiry form (with product and interest routing) on the Contact page, add a purchase/enquire action beside Watermelon where the page already says it is available to buy, keep the CTA visible in the mobile header, and link the proof to the claims. Fix the hero typo while you are there.

The four visitors

Cold visitor

Priya

Enterprise innovation lead, first visit

Awareness

Mixed

Arrived

Heard 'quantum' in a briefing and wants to know what SQC does and whether it is relevant to her organisation.

Wants

A plain answer to 'what is this, who is it for, and what could I do with it soon.'

Judges on

Clarity, credibility, and whether there is an obvious next step for someone like her.

  • Lands on the 'Every. Atom. Counts.' hero — striking, but the subhead is abstract and grammatically off.
  • Scrolls the homepage science blocks; understands the approach but not what she would buy.
  • Hits the stat wall (25+ years, 200+ patents, 250+ publications) and credibility lands.
  • Opens About; named leadership (Simmons, Segars, Martinis) reinforces trust.
  • Notes the honest horizon: commercial quantum computers targeted for 2033.
  • Finds the near-term hook on Products: Watermelon accelerates machine learning today.
  • Leaves impressed by the company but unsure what the next step is for her.

Ready to act

Marcus

Head of data science, wants Watermelon

Task execution

Partly blocked

Arrived

Wants to get access to Watermelon to test quantum features on his ML models.

Wants

To buy, trial or formally enquire about Watermelon with minimal friction.

Judges on

How quickly he can go from 'interested' to 'in a conversation with sales.'

  • Reads on Products that Watermelon is 'available to purchase and via cloud access' — ready to move.
  • Looks for a buy / enquire / demo button beside the product — there is none inline.
  • Scrolls to Quantum Twins ('available via direct contract with SQC') — still no action button.
  • Falls back to the header and clicks 'Get in touch'.
  • Expects an enquiry form; the Contact page is four email addresses only.
  • Picks sales@sqc.com; a blank mail client opens with no product context captured.
  • Stalls — no form, no phone, no indication of when anyone replies.

Comparison shopper

Elena

Quantum program manager evaluating vendors

Evaluation

Mixed

Arrived

Comparing SQC against other quantum platforms and needs evidence, not adjectives.

Wants

Benchmarks, specifications, a roadmap and citable proof she can put in a vendor comparison.

Judges on

Depth and verifiability of proof, and how clearly SQC differentiates.

  • Reads Technology: 'only company worldwide' and '100x smaller' — bold, but uncited.
  • Scans the page for benchmarks or links to papers behind the claims — finds none.
  • Opens 14|15 Qubits; sees fidelity and 'break-even with just 3 physical qubits' claims.
  • Wants the peer-reviewed proof, so she navigates to News.
  • News is rich (DARPA, NVIDIA, record fidelities, a $50.4M raise) — but she had to dig for it.
  • Notes the claims and the proof are never wired together, and there is no spec or comparison table.
  • Concludes SQC is credible but evaluation takes effort the site should have saved her.

AI agent

Answer-engine crawler

LLM summarising SQC for a user query

Task execution

Good

Arrived

Asked 'what does SQC sell and how do I contact them' by a user.

Wants

Server-rendered facts, structured data and a contact channel it can extract without a form.

Judges on

Whether the site is crawlable, machine-readable and answerable.

  • Reads robots.txt: all crawlers allowed, sitemap declared.
  • Fetches the homepage HTML; the full copy is present without executing JavaScript.
  • Parses a valid Organization JSON-LD block (name, legal name, alternate name 'SQC').
  • Extracts the product set (Watermelon, Quantum Twins, Chilli) and the function-based contact emails.
  • Looks for pricing and specs to answer a cost question — they are prose only, not structured.
  • Returns a confident answer on what SQC does and how to reach it; the only gap is commercial detail.

Journey feed

Cold visitor

Priya

Home

Reads the hero 'Every. Atom. Counts.' and its subheading

Bold and memorable — but the sentence under it reads oddly and I still don't know what they sell.

AI agent

Answer-engine crawler

robots.txt

Checks crawl policy and sitemap

All allowed, sitemap declared — I can index everything.

Ready to act

Marcus

Products

Reads that Watermelon is 'available to purchase and via cloud access'

Great — it's buyable today. Where's the button?

Comparison shopper

Elena

Technology

Reads 'only company worldwide' and '100x smaller'

Strong claims. Show me the benchmark behind them.

Cold visitor

Priya

Home

Scrolls the atomic-qubits and manufacturing sections

I follow the science, but not what I'd actually do with it.

AI agent

Answer-engine crawler

Home (HTML)

Confirms copy is present without JavaScript

Server-rendered — easy to read and represent.

Ready to act

Marcus

Products

Scans beside Watermelon for a buy/enquire/demo action

Nothing here. No inline CTA at all.

Comparison shopper

Elena

Technology

Searches the page for citations or papers

No links, no data — just the assertion.

Cold visitor

Priya

Home

Reaches the 200+ patents / 250+ publications stats

Okay, these people are clearly serious.

AI agent

Answer-engine crawler

Home (JSON-LD)

Parses the Organization structured data

Name, legal name, 'SQC' — clean entity data.

Ready to act

Marcus

Products

Reads Quantum Twins 'available via direct contract'

Still no action — how do I start a contract?

Comparison shopper

Elena

14|15 Qubits

Reads 'break-even with just 3 physical qubits'

Impressive if true — I need the evidence.

Cold visitor

Priya

About

Reads the leadership names and titles

Simmons, an ex-ARM CEO chair, an ex-Google lead — that's a strong bench.

AI agent

Answer-engine crawler

Contact

Extracts the function-based email addresses

Direct contacts available without a form — good.

Ready to act

Marcus

Header

Clicks 'Get in touch'

Fine, I'll just use the contact page.

Comparison shopper

Elena

News

Navigates to News looking for proof

If the evidence exists, it should be here.

Cold visitor

Priya

About

Reads 'Commercial quantum computers targeted for 2033'

Honest, but that's a long horizon for me.

AI agent

Answer-engine crawler

Products

Looks for machine-readable pricing and specs

Prose only — I can't quote a price or a spec.

Ready to act

Marcus

Contact

Lands on four email addresses, no form

Where's the enquiry form? I just want to send my requirements.

Comparison shopper

Elena

News

Finds DARPA, NVIDIA and a $50.4M raise

The proof is real — but I had to hunt for it.

Cold visitor

Priya

Products

Finds Watermelon's 'boost machine learning' hook

There's the near-term use case I was missing.

AI agent

Answer-engine crawler

Home

Assembles the answer for the user

Confident on what SQC is and how to contact them.

Ready to act

Marcus

Mail client

Opens a blank email to sales@sqc.com

No context captured, no reply time — I'll come back to this later.

Comparison shopper

Elena

Technology

Re-reads claims with the proof she found

Claims and evidence never meet on the page — no spec table either.

Cold visitor

Priya

Home

Weighs whether to act

Credible company. But what's my next step, exactly?

Ready to act

Marcus

Contact

Reconsiders sending a cold email

Partly blocked — the path exists but it's all on me.

Comparison shopper

Elena

News

Finalises her evaluation note

Credible, differentiated — but evaluating them took more effort than it should.

How each score was reached

Nav Detail binds here.

Navigation & findability — 7.5/10

A clean seven-item header (Products, 14|15 Qubits, Technology, Careers, News, About) plus a persistent 'Get in touch' button. Every link resolves and the information architecture is easy to reason about.

  • Consistent header across pages with the primary CTA always to hand on desktop: “Get in touch”.
  • The News and Careers sections are deep and well-structured, so credibility and roles are easy to find.
  • Weakness: the money path's destination (Contact) and the on-page buying actions are underbuilt — findability is good but the path stops short of an action.

Message clarity (ICP fit) — 6.2/10

The brand voice is distinctive and confident, but the copy speaks to a physicist before it speaks to a commercial buyer, and a broken sentence sits in the most prominent position on the site.

  • The homepage hero subhead is grammatically broken: “Atomic scale manufacturing and precision-placed atoms in silicon make the one of the world’s highest quality quantum computing platforms in commercial deployment today.”
  • The science leads, the commercial 'why now' trails: “Our quantum processors only contain two types of atoms: silicon and phosphorus. This simplicity enables the ability to execute useful algorithms.”
  • Watermelon is the one place a near-term commercial hook lands cleanly: “Boost classical machine learning performance by incorporating quantum features.”

Trust & credibility — 8.5/10

Exceptional. Few B2B sites can point to this depth of institutional and scientific proof, and SQC names it plainly.

  • Named, verifiable leadership: “Michelle Simmons, Founder & CEO”, with Simon Segars (former ARM CEO) as Chair and ex-Google quantum lead John Martinis on the team.
  • Hard credibility markers: “200+ Patents and patents pending” and “250+ Refereed journal publications”, plus a DARPA contract and NVIDIA/AMD/Telstra partnerships in News.
  • Honest horizon-setting rather than hype: “Commercial quantum computers targeted for 2033.”

Proof depth — 6.5/10

The proof exists in abundance, but it is not wired to the claims that most need it — a comparison shopper has to leave the claim and dig through News to substantiate it.

  • Strong claims arrive uncited on the Technology page: “SQC is the only company worldwide that can manufacture quantum processors at atomic scale. Our quantum manufacturing size is 100x smaller than the best classical processors.”
  • Product claims are equally unsupported inline: “We achieve break-even logical performance with just 3 physical qubits.”
  • The evidence is real but siloed in News (record fidelities, the DARPA award, the $50.4M raise) with no link from the claim to the paper or announcement.

Conversion path — 5.0/10

The weakest category by distance. Every CTA on the site points to one destination, and that destination captures nothing.

  • The Contact page is four raw email addresses and no form: “General: info@sqc.com Sales: sales@sqc.com Press: press@sqc.com Investors: investors@sqc.com” — no fields, no phone, no address, no reply expectation.
  • The Products page states the product is buyable but offers no action to do so: “Watermelon™ … is currently available to purchase and via cloud access.” The only CTA on the page is the global-nav 'Get in touch'.
  • On mobile (375×812) the 'Get in touch' button collapses into the hamburger menu, so the primary action is not visible in the header — an extra tap on every page.

AI readability — 8.9/10

Answer engines can read and represent this site well.

  • Readable without JavaScript: 3/3 — all page copy is server-rendered and extractable.
  • Buyer facts extractable: 2/3 — products, deployment, leadership and contacts extract cleanly, but pricing and specs are absent.
  • Structured data present: 2/2 — a valid Organization JSON-LD block naming the company, its legal name and the alternate name SQC.
  • Non-form contact channel: 1/1 — direct email addresses are published.
  • Raw subtotal 8/9, scaled to 8.9/10; crawl-policy deduction 0 (robots.txt allows all crawlers, no llms.txt block).

Report findings

Ranked by likely impact. Each finding quotes the page it came from.

Serious

Conversion path

Replace the bare email list on the Contact page with a structured enquiry form

Every CTA on the site funnels to 'Get in touch', and that page offers only four raw email addresses — no form, no phone, no product routing and no reply expectation. On a long, high-value B2B sales cycle this captures no lead, qualifies no one, and pushes all the effort onto the buyer, who must compose a cold email from scratch.

General: info@sqc.com Sales: sales@sqc.com Press: press@sqc.com Investors: investors@sqc.com

View the page

What to do

  • Add an enquiry form with name, work email, organisation, area of interest (Watermelon / Quantum Twins / partnership / investor) and a message field.
  • Route submissions to the right inbox automatically instead of asking the visitor to choose.
  • Set a reply expectation ('we respond within two business days') and confirm on submit.
  • Keep the direct emails as a secondary option below the form for those who prefer them.
  • Add a phone number and/or postal address for legitimacy on a high-trust purchase.

Worth fixing

Conversion path

Add a purchase or enquiry action beside Watermelon on the Products page

The page tells a ready buyer the product is purchasable, then gives them nothing to click. The only CTA on the page is the global-nav 'Get in touch', so an in-market visitor has to leave the product context, find the nav, and self-route — friction at the exact moment intent is highest.

Watermelon™, SQC’s quantum feature generator for machine learning, is currently available to purchase and via cloud access.

View the page

What to do

  • Place a primary CTA ('Enquire about Watermelon' or 'Request cloud access') directly beneath the Watermelon block.
  • Give Quantum Twins its own 'Start a contract conversation' CTA where it says 'available via direct contract'.
  • Pass the product name into the enquiry form so sales sees what the visitor was reading.

Worth fixing

Message clarity

Fix the grammatical error in the homepage hero subheading

The most prominent supporting line on the site is broken ('make the one of the world's highest quality') — and it appears directly under a claim about quality, where a copy error does the most damage to credibility.

Atomic scale manufacturing and precision-placed atoms in silicon make the one of the world’s highest quality quantum computing platforms in commercial deployment today.

View the page

What to do

  • Rewrite to a clean sentence, e.g. 'Atomic-scale manufacturing and precision-placed atoms in silicon make SQC one of the world's highest-quality quantum computing platforms in commercial deployment today.'
  • Proofread the other triadic hero lines and product pages for consistency.
  • Have a second reader sign off on hero copy before publishing.

Worth fixing

Message clarity

Lead each product with the commercial problem it solves, not only the physics

The site is science-first. A commercial buyer — the person who signs off budget — struggles to see what they would buy and why now, outside Watermelon's single 'accelerate ML' line. That widens the gap between SQC's credibility and its conversion.

Our quantum processors only contain two types of atoms: silicon and phosphorus. This simplicity enables the ability to execute useful algorithms.

View the page

What to do

  • Open each product with the outcome and the buyer ('For data science teams: sharper models on sparse and time-series data'), then the science.
  • Name the sectors and use cases concretely where the buyer reads them, not only on a schematic caption.
  • Add a one-line 'who this is for / what you get today' summary to Products.

Worth fixing

Proof depth

Wire the proof to the claims that need it

SQC has world-class evidence, but the boldest claims sit uncited on the Technology and Qubits pages while the peer-reviewed proof lives, unlinked, in News. A comparison shopper has to leave the claim and dig to substantiate it — many won't.

SQC is the only company worldwide that can manufacture quantum processors at atomic scale. Our quantum manufacturing size is 100x smaller than the best classical processors.

View the page

What to do

  • Link each headline claim to the specific paper, benchmark or announcement that backs it.
  • Add a compact specs / results panel (fidelities, T1, temperature) a technical evaluator can cite.
  • Surface two or three flagship proof points (DARPA, record fidelities, key partners) on the Technology page itself.

Worth fixing

Conversion path

Keep the primary CTA visible in the mobile header

On desktop 'Get in touch' is a persistent header button; on mobile (375×812) it collapses into the hamburger, so the site's single most important action is hidden behind an extra tap on every page.

Get in touch

View the page

What to do

  • Pin a compact 'Get in touch' button in the mobile header alongside the menu toggle.
  • Confirm it is reachable within one tap from every page on mobile.
  • Re-test the money path at 375×812 after the change.

Keep doing

Trust & credibility

Keep foregrounding the leadership, partnerships and research record

This is the site's strongest asset and it is handled well: named, verifiable people and institutions do more for a quantum buyer's confidence than any adjective. Protect it as the site evolves.

200+ Patents and patents pending · 250+ Refereed journal publications

View the page

What to do

  • Keep leadership bios and the News archive current as milestones land.
  • Bring one or two of these proof points forward onto the homepage and Products page.
  • Add logos/links for DARPA, NVIDIA, AMD and Telstra where partnerships are mentioned.

Keep doing

Machine readability

Keep the site server-rendered and structured for answer engines

SQC already does what most sites miss: full server-rendered HTML, valid Organization structured data, an open crawl policy and a declared sitemap. That makes it easy for AI answer engines to represent SQC accurately.

"@type": "Organization", "alternateName": "SQC"

View the page

What to do

  • Extend structured data to Products (Product/Offer schema) so pricing and specs become machine-readable when published.
  • Add an llms.txt pointing answer engines to the canonical product and contact pages.
  • Keep robots.txt open to reputable answer-engine crawlers.

Send me a copy of this report

All findings with their tasks, the four visitor journeys and the methodology. We will email it within one business day.

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Methodology and limitations

How this audit was run

This is a UX and content review of the SQC website from the perspective of four visitor types — a first-time visitor, a buyer ready to act, a technical comparison shopper, and an automated AI agent — against established usability principles.

It combined two passes. First, a content and structure review of the key pages, quoting the site's own copy, navigation, proof and contact details. Second, a live-browser walk of the primary enquiry path scored against the Nielsen Norman Group's usability heuristics, recording concrete friction (clicks to reach an action, competing calls to action, scroll depth, and whether the mobile and desktop experiences match), at both desktop (1440×900) and mobile (375×812) sizes. A separate score assesses how readable the site is to AI answer engines.

Pages reviewed: Home, Products, Technology, About, Contact, and 14|15 Qubits, plus robots.txt, sitemap.xml and the site's structured data.

One caveat: this is a UX and content review, not a page-speed or accessibility audit. For load-performance data, run the site through Google PageSpeed Insights.

  • Home — https://sqc.com/
  • Products — https://sqc.com/products
  • Technology — https://sqc.com/technology
  • About — https://sqc.com/about
  • Contact — https://sqc.com/contact
  • 14|15 Qubits — https://sqc.com/qubits