Website audit
World-class credibility and a clean, fast-loading site let down by a conversion path that ends at a bare list of email addresses.
SQC does not have a credibility problem; it has a conversion problem. The fastest wins are structural, not creative: put a real enquiry form (with product and interest routing) on the Contact page, add a purchase/enquire action beside Watermelon where the page already says it is available to buy, keep the CTA visible in the mobile header, and link the proof to the claims. Fix the hero typo while you are there.
Cold visitor
Enterprise innovation lead, first visit
Arrived
Heard 'quantum' in a briefing and wants to know what SQC does and whether it is relevant to her organisation.
Wants
A plain answer to 'what is this, who is it for, and what could I do with it soon.'
Judges on
Clarity, credibility, and whether there is an obvious next step for someone like her.
Ready to act
Head of data science, wants Watermelon
Arrived
Wants to get access to Watermelon to test quantum features on his ML models.
Wants
To buy, trial or formally enquire about Watermelon with minimal friction.
Judges on
How quickly he can go from 'interested' to 'in a conversation with sales.'
Comparison shopper
Quantum program manager evaluating vendors
Arrived
Comparing SQC against other quantum platforms and needs evidence, not adjectives.
Wants
Benchmarks, specifications, a roadmap and citable proof she can put in a vendor comparison.
Judges on
Depth and verifiability of proof, and how clearly SQC differentiates.
AI agent
LLM summarising SQC for a user query
Arrived
Asked 'what does SQC sell and how do I contact them' by a user.
Wants
Server-rendered facts, structured data and a contact channel it can extract without a form.
Judges on
Whether the site is crawlable, machine-readable and answerable.
Cold visitor
Priya
Home
Reads the hero 'Every. Atom. Counts.' and its subheading
Bold and memorable — but the sentence under it reads oddly and I still don't know what they sell.
AI agent
Answer-engine crawler
robots.txt
Checks crawl policy and sitemap
All allowed, sitemap declared — I can index everything.
Ready to act
Marcus
Products
Reads that Watermelon is 'available to purchase and via cloud access'
Great — it's buyable today. Where's the button?
Comparison shopper
Elena
Technology
Reads 'only company worldwide' and '100x smaller'
Strong claims. Show me the benchmark behind them.
Cold visitor
Priya
Home
Scrolls the atomic-qubits and manufacturing sections
I follow the science, but not what I'd actually do with it.
AI agent
Answer-engine crawler
Home (HTML)
Confirms copy is present without JavaScript
Server-rendered — easy to read and represent.
Ready to act
Marcus
Products
Scans beside Watermelon for a buy/enquire/demo action
Nothing here. No inline CTA at all.
Comparison shopper
Elena
Technology
Searches the page for citations or papers
No links, no data — just the assertion.
Cold visitor
Priya
Home
Reaches the 200+ patents / 250+ publications stats
Okay, these people are clearly serious.
AI agent
Answer-engine crawler
Home (JSON-LD)
Parses the Organization structured data
Name, legal name, 'SQC' — clean entity data.
Ready to act
Marcus
Products
Reads Quantum Twins 'available via direct contract'
Still no action — how do I start a contract?
Comparison shopper
Elena
14|15 Qubits
Reads 'break-even with just 3 physical qubits'
Impressive if true — I need the evidence.
Cold visitor
Priya
About
Reads the leadership names and titles
Simmons, an ex-ARM CEO chair, an ex-Google lead — that's a strong bench.
AI agent
Answer-engine crawler
Contact
Extracts the function-based email addresses
Direct contacts available without a form — good.
Ready to act
Marcus
Header
Clicks 'Get in touch'
Fine, I'll just use the contact page.
Comparison shopper
Elena
News
Navigates to News looking for proof
If the evidence exists, it should be here.
Cold visitor
Priya
About
Reads 'Commercial quantum computers targeted for 2033'
Honest, but that's a long horizon for me.
AI agent
Answer-engine crawler
Products
Looks for machine-readable pricing and specs
Prose only — I can't quote a price or a spec.
Ready to act
Marcus
Contact
Lands on four email addresses, no form
Where's the enquiry form? I just want to send my requirements.
Comparison shopper
Elena
News
Finds DARPA, NVIDIA and a $50.4M raise
The proof is real — but I had to hunt for it.
Cold visitor
Priya
Products
Finds Watermelon's 'boost machine learning' hook
There's the near-term use case I was missing.
AI agent
Answer-engine crawler
Home
Assembles the answer for the user
Confident on what SQC is and how to contact them.
Ready to act
Marcus
Mail client
Opens a blank email to sales@sqc.com
No context captured, no reply time — I'll come back to this later.
Comparison shopper
Elena
Technology
Re-reads claims with the proof she found
Claims and evidence never meet on the page — no spec table either.
Cold visitor
Priya
Home
Weighs whether to act
Credible company. But what's my next step, exactly?
Ready to act
Marcus
Contact
Reconsiders sending a cold email
Partly blocked — the path exists but it's all on me.
Comparison shopper
Elena
News
Finalises her evaluation note
Credible, differentiated — but evaluating them took more effort than it should.
Nav Detail binds here.
A clean seven-item header (Products, 14|15 Qubits, Technology, Careers, News, About) plus a persistent 'Get in touch' button. Every link resolves and the information architecture is easy to reason about.
The brand voice is distinctive and confident, but the copy speaks to a physicist before it speaks to a commercial buyer, and a broken sentence sits in the most prominent position on the site.
Exceptional. Few B2B sites can point to this depth of institutional and scientific proof, and SQC names it plainly.
The proof exists in abundance, but it is not wired to the claims that most need it — a comparison shopper has to leave the claim and dig through News to substantiate it.
The weakest category by distance. Every CTA on the site points to one destination, and that destination captures nothing.
Answer engines can read and represent this site well.
Ranked by likely impact. Each finding quotes the page it came from.
Serious
Conversion path
Every CTA on the site funnels to 'Get in touch', and that page offers only four raw email addresses — no form, no phone, no product routing and no reply expectation. On a long, high-value B2B sales cycle this captures no lead, qualifies no one, and pushes all the effort onto the buyer, who must compose a cold email from scratch.
General: info@sqc.com Sales: sales@sqc.com Press: press@sqc.com Investors: investors@sqc.com
View the pageWhat to do
Worth fixing
Conversion path
The page tells a ready buyer the product is purchasable, then gives them nothing to click. The only CTA on the page is the global-nav 'Get in touch', so an in-market visitor has to leave the product context, find the nav, and self-route — friction at the exact moment intent is highest.
Watermelon™, SQC’s quantum feature generator for machine learning, is currently available to purchase and via cloud access.
View the pageWhat to do
Worth fixing
Message clarity
The most prominent supporting line on the site is broken ('make the one of the world's highest quality') — and it appears directly under a claim about quality, where a copy error does the most damage to credibility.
Atomic scale manufacturing and precision-placed atoms in silicon make the one of the world’s highest quality quantum computing platforms in commercial deployment today.
View the pageWhat to do
Worth fixing
Message clarity
The site is science-first. A commercial buyer — the person who signs off budget — struggles to see what they would buy and why now, outside Watermelon's single 'accelerate ML' line. That widens the gap between SQC's credibility and its conversion.
Our quantum processors only contain two types of atoms: silicon and phosphorus. This simplicity enables the ability to execute useful algorithms.
View the pageWhat to do
Worth fixing
Proof depth
SQC has world-class evidence, but the boldest claims sit uncited on the Technology and Qubits pages while the peer-reviewed proof lives, unlinked, in News. A comparison shopper has to leave the claim and dig to substantiate it — many won't.
SQC is the only company worldwide that can manufacture quantum processors at atomic scale. Our quantum manufacturing size is 100x smaller than the best classical processors.
View the pageWhat to do
Worth fixing
Conversion path
On desktop 'Get in touch' is a persistent header button; on mobile (375×812) it collapses into the hamburger, so the site's single most important action is hidden behind an extra tap on every page.
Get in touch
View the pageWhat to do
Keep doing
Trust & credibility
This is the site's strongest asset and it is handled well: named, verifiable people and institutions do more for a quantum buyer's confidence than any adjective. Protect it as the site evolves.
200+ Patents and patents pending · 250+ Refereed journal publications
View the pageWhat to do
Keep doing
Machine readability
SQC already does what most sites miss: full server-rendered HTML, valid Organization structured data, an open crawl policy and a declared sitemap. That makes it easy for AI answer engines to represent SQC accurately.
"@type": "Organization", "alternateName": "SQC"
View the pageWhat to do
All findings with their tasks, the four visitor journeys and the methodology. We will email it within one business day.
This is a UX and content review of the SQC website from the perspective of four visitor types — a first-time visitor, a buyer ready to act, a technical comparison shopper, and an automated AI agent — against established usability principles.
It combined two passes. First, a content and structure review of the key pages, quoting the site's own copy, navigation, proof and contact details. Second, a live-browser walk of the primary enquiry path scored against the Nielsen Norman Group's usability heuristics, recording concrete friction (clicks to reach an action, competing calls to action, scroll depth, and whether the mobile and desktop experiences match), at both desktop (1440×900) and mobile (375×812) sizes. A separate score assesses how readable the site is to AI answer engines.
Pages reviewed: Home, Products, Technology, About, Contact, and 14|15 Qubits, plus robots.txt, sitemap.xml and the site's structured data.
One caveat: this is a UX and content review, not a page-speed or accessibility audit. For load-performance data, run the site through Google PageSpeed Insights.