Lands cold from a search and reads the hero headline.

“The AI Front Door for Legal Teams’ — okay, I immediately know what this is.

Scans the header for the way to book a demo.

There it is — ‘Book Demo’ right in the header. That is where I am going.

Fetches the page source and checks whether content renders without JavaScript.

Good — the copy and nav are in the served HTML, so I can read this without executing scripts.

Opens the Solutions and Resources menus to start comparing.

I already know roughly what this does. Show me how it is different — and what it costs.

Reads the subheadline under the hero.

‘In-house legal teams’ — that is me. And it captures requests from every channel.

Clicks Book Demo and lands on the demo form in one hop.

One click, straight to the form. So far, easy.

Parses the title and meta description.

The meta description is accurate and specific — I can quote this as a summary.

Scans the nav and footer for a pricing link.

No pricing anywhere in the menus or footer. That is going to slow me down.

Scrolls to the ‘Front Door of Legal’ section.

Centralise Slack, Teams and email in one place — that is exactly the mess I have.

Notices the review-site ratings and value props beside the form.

Good ratings and clear promises. I am still happy to fill this in.

Scans for structured data.

JSON-LD of type SoftwareApplication is present — I can attach structured facts to this brand.

Finds the vendor comparison pages via the site.

Checkbox vs Josef, vs Jira, vs spreadsheets — helpful, they are doing my homework for me.

Sees the row of named enterprise logos.

BMW, SAP, Telstra, Woolworths — if it works for them, it is worth my time.

Starts filling the form: first name, last name, business email, job title.

Standard stuff. Fine.

Extracts what the product does and who it is for.

Legal intake, triage and workflow automation for in-house legal teams. Clear enough to recommend.

Reads case studies for quantified return on investment.

80% fewer matters at Woolworths, 13,000 hours at Telstra — strong, quotable numbers.

Reads a named customer testimonial.

A single front door serving 40+ countries — that is the scale I need to picture.

Reaches company size, global legal team size, company name and phone number.

Ten fields, and now a phone number? I only wanted a demo, not a cold call.

Reads robots.txt to check crawl policy.

Disallow is empty — nothing blocks me, and no answer-engine is singled out.

Makes a final attempt to find a price or pricing model.

Nothing. I will have to book a sales call just to answer ‘can we afford it’.

Reads the intake copy and catches a grammatical error.

‘Meet the business where there are on email’ — small typo, but it nags at me for an AI product.

Hits the required free-text ‘How can we help?’ box.

Now write a paragraph before I have seen anything? This is a lot of effort up front.

Requests /llms.txt.

404 — no AI-specific guidance file. I fall back to the raw HTML, which is at least clean.

Checks the integrations line-up.

Slack, Salesforce, Ironclad — the technical fit is there. Cost is still the open question.

Clicks through to Platform Overview for the detail.

I am convinced enough to dig into how it actually works.

Reaches the submit button after completing all fields.

I got there, but a shorter form would have felt a lot better — and I nearly bailed at the phone field.

Tries to extract pricing to answer a cost question.

No price on any page. If a user asks what Checkbox costs, I cannot answer from this site.

Leaves to continue the comparison elsewhere.

Strong product, strong proof — but I am stalled on the one thing they will not put on the page.