Website audit
A proof-rich builder that publishes prices, runs a genuinely capable 3D designer and surfaces its primary CTA clearly on desktop; the friction left is real but focused — an on-load popup, a mobile header that hides the main CTA, and a three-hop route to a quote.
Aztech has the raw materials of a top site — prices, deep proof, a capable designer and a clear desktop CTA. The gains left are focused: calm the on-load popup, surface the primary CTA in the mobile header, cut the hops to the designer, and embed the enquiry form on the Contact page.
Cold visitor
Rural or lifestyle buyer new to Aztech
Arrived
Arrived weighing up who could build their shed or barn, deciding whether Aztech is credible and right for a New Zealand build.
Wants
Confidence that Aztech builds their type of shed well, for NZ conditions, with real customers behind it.
Judges on
Clarity of what's offered, local relevance, and believable proof of past builds.
Ready to act
Farm or lifestyle-block owner ready to price and start a shed
Arrived
Knows they want a shed and wants a ballpark price and an easy way to start the design.
Wants
An indicative price to budget, then a working path to a custom quote.
Judges on
Whether pricing is visible, and how smoothly they can start an enquiry.
Comparison shopper
Buyer comparing Aztech against other NZ shed builders
Arrived
Weighing Aztech against other shed and barn builders on price transparency, proof and point of difference.
Wants
Visible pricing, believable results, and a clear reason to choose Aztech over a competitor.
Judges on
Price transparency, third-party proof, technology, and coverage.
AI agent
LLM assistant researching NZ shed builders on a buyer's behalf
Arrived
An answer engine trying to identify NZ shed builders and answer a buyer's price and capability questions.
Wants
Structured product, price and contact data it can extract and quote without a JavaScript barrier.
Judges on
Server-rendered content, extractable prices, crawl policy, and machine-readable structure.
Cold visitor
First-time visitor
Homepage
Reads the hero line
"New Zealand's Top Shed & Barn Builders" — clear and confident.
AI agent
AI research agent
llms.txt
Looks for an llms.txt
None here — a 404. I'll work from the HTML and sitemap instead.
Cold visitor
First-time visitor
Homepage
Scans the shed categories
Dairy Barns, Industrial, Rural, Lifestyle — my type is here.
Ready to act
Ready-to-build farmer
Homepage
Looks for a price
Quick AZ pricing — "$32,510 +GST" for a 3-bay rural shed. Finally, a number.
AI agent
AI research agent
Page HTML
Reads server-rendered content
HubSpot serves the copy without JavaScript — easy to parse.
Cold visitor
First-time visitor
Homepage
Reads the NZ-conditions line
"thousands of projects around NZ" — reassuring scale.
Comparison shopper
Comparison shopper
Homepage
Notes the published pricing
Aztech shows prices where a lot of competitors hide them — a plus.
Ready to act
Ready-to-build farmer
Homepage
Compares bay options
Rural, lifestyle, workshop — I can line the prices up and budget.
AI agent
AI research agent
robots.txt
Checks crawl policy
No AI-crawler blocks, but no Sitemap line declared.
Cold visitor
First-time visitor
Homepage
Reads the clear-span tech
"Gravity defying spans" — a real differentiator, if a bit jargony.
Comparison shopper
Comparison shopper
Homepage
Weighs the technology
The clear-span system is a genuine point of difference.
Ready to act
Ready-to-build farmer
Homepage / CTA
Clicks Design your shed
Time to configure my build.
AI agent
AI research agent
Homepage
Extracts pricing
"$32,510 +GST" extracts cleanly as a real, quotable figure.
Cold visitor
First-time visitor
Testimonials
Scrolls the testimonials
A wall of named NZ customers — this feels real.
Comparison shopper
Comparison shopper
Testimonials
Reads a builder's testimonial
"built many Aztech sheds over the last 5 years" — that's a strong signal.
Ready to act
Ready-to-build farmer
Design your shed
Opens the 3D shed designer
The "Design your shed" button opens Aztech's 3D designer — I can configure it myself.
AI agent
AI research agent
sitemap.xml
Enumerates the catalogue
sitemap.xml lists projects, case studies and category pages.
Comparison shopper
Comparison shopper
Homepage
Looks for third-party proof
Lots of testimonials, but no Google rating or awards to verify them.
Cold visitor
First-time visitor
Project spotlight
Sees the O'Leary outcome
"$300,000 increase per year in milk solids" — a number, not just a vibe.
Ready to act
Ready-to-build farmer
Contact
Falls back to phone and email
0800 298 324 and hello@ — at least I can reach them.
Comparison shopper
Comparison shopper
Case study
Opens a case study for numbers
O'Leary's $300k stands out, but most other studies stay qualitative.
AI agent
AI research agent
Contact
Pulls a non-form contact channel
0800 number, email and the Cambridge address — a clean handoff.
Cold visitor
First-time visitor
Contact
Looks for a way to enquire
Contact page has the details but no form to fill in.
Ready to act
Ready-to-build farmer
Contact
Wants an on-page form
Details are here, but I have to hunt the footer for the enquiry form.
Comparison shopper
Comparison shopper
Homepage
Checks coverage
Nationwide, Cambridge base — reassuring for a NZ build.
AI agent
AI research agent
Case study
Extracts the quantified outcome
"$300,000 increase per year in milk solids" — a rare, citable result.
Ready to act
Ready-to-build farmer
Overall
Weighs whether to persist
Great price and proof, but I had to work to actually start an enquiry.
Comparison shopper
Comparison shopper
Overall
Leaves the site
Impressed by pricing and proof; just wants an easy way to start a quote.
AI agent
AI research agent
Store data
Answers a buyer query
"How much is a rural shed in NZ and who builds them?" — answerable with a real price and a named builder.
Nav Detail binds here.
The desktop navigation is clean and task-oriented — a prominent "Design your shed" CTA plus About, Sheds, Projects, Knowledge Hub and Contact — and the shed categories are well organised. The only real dent is on mobile, where the primary CTA drops out of the header (see the mobile-CTA finding).
The proposition is clear and local — it says exactly what Aztech builds, for whom, and for NZ conditions, in the first line, and the category structure lets each buyer self-select.
A genuine wall of proof: 20+ named testimonials, project spotlights, a physical Cambridge address and a referral program. What's missing is third-party validation — a Google rating, awards, or a verifiable years/number stat beyond "thousands of projects".
Unusually strong for the category. Published pricing lets buyers gauge fit, the testimonials are specific and named, and at least one case study lands a hard commercial number rather than a vibe. The gap is that only one study quantifies the outcome.
Strong ingredients — published prices, a capable 3D designer, a clear desktop CTA, click-to-call and click-to-email, a dedicated enquiry form. The friction a live walk surfaces is focused: a marketing popup interrupts on load, the mobile header hides the primary CTA, reaching a quote spans three domain hops (~5–6 clicks) via a third-party portal, and the enquiry form isn't embedded on the Contact page.
Arithmetic: readable without JavaScript 3/3 (server-rendered HubSpot) + buyer facts extractable 3/3 (prices, products, contact and address all in the HTML) + structured data present 1/2 (basic HubSpot markup, but no llms.txt) + non-form contact channel 1/1 (0800 number and email) = raw subtotal 8/9, scaled to 8.9. Crawl-policy deduction 0 — robots.txt applies no AI-crawler blocks.
Ranked by likely impact. Each finding quotes the page it came from.
Worth fixing
Conversion path
A marketing popup ("Composting Barn Roadshow — Register now") fires on page load on both desktop and mobile, covering the hero and forcing a dismiss before the buyer can do anything. On mobile it hides the entire above-the-fold. Violates heuristic #3 (user control and freedom) and competes with the money path at the worst moment — first impression.
"Composting Barn Roadshow September 2026 — Register now" popup fires on load and covers the hero on desktop and mobile (verified in browser)
View the pageWhat to do
Worth fixing
Conversion path
On desktop the "Design your shed" button sits prominently in the header — good. On mobile it disappears: the header shows only email, phone and a hamburger, and the menu doesn't list it either, so the primary money-path action only appears as an inline button once the buyer scrolls past the case-study hero. Mobile buyers have to hunt for the one action that matters.
Mobile header shows logo, email, phone and hamburger only; "Design your shed" is not in the header or the menu — it appears inline lower on the page (verified in browser at 375px)
View the pageWhat to do
Worth fixing
Conversion path
The Contact page shows phone, email and address, but the enquiry form lives on a separate /enquiry page rather than being embedded where a warm buyer lands. Putting the form on the Contact page itself removes a click at the point of highest intent.
Contact page shows phone, email and address; the enquiry form is a separate /enquiry page, not embedded
View the pageWhat to do
Worth fixing
Proof depth
The O'Leary composting barn lands a hard commercial result — "$300,000 increase per year in Milk Solids" — and it's the most persuasive proof on the site. Most other case studies stay qualitative. One number per study would turn a strong proof section into a decisive one.
O'Leary case study: "$300,000 increase per year in Milk Solids" — most other studies carry no comparable figure
View the pageWhat to do
Worth fixing
Trust & credibility
The 20+ named testimonials are a real asset, but they are all self-published. A visible Google rating, an industry award, or a verifiable stat (years in business, number of buildings delivered) would let a cautious buyer verify the story rather than take it on faith.
20+ testimonials on site; "thousands of projects around NZ" — but no Google rating, awards or verifiable count shown
View the pageWhat to do
Worth fixing
Machine readability
The site is otherwise very machine-readable — server-rendered, with extractable prices — but there is no llms.txt and the robots.txt doesn't declare the sitemap. As buyers increasingly ask AI assistants to shortlist builders and prices, these two small files make Aztech easier to find and quote correctly.
llms.txt returns 404; robots.txt has no Sitemap declaration
View the pageWhat to do
Worth checking
Conversion path
The site captures intent well but never sets expectations after an enquiry — there's no response-time promise and no description of the next step. For a considered purchase like a shed, a clear "here's what happens next" reduces drop-off and second-guessing.
No response-time or next-step description on the Contact page or after the CTAs
View the pageWhat to do
Worth checking
Conversion path
Driving the real journey shows the 3D designer is genuinely capable — a browser-verified strength — but reaching it takes two hops (homepage CTA → a landing page → a third-party portal at client.futura.nz), and that portal threw a transient server error on first load before recovering on retry. Extra steps and an off-brand tool that occasionally cold-starts with an error cost conversions at the highest-intent moment.
client.futura.nz/aztech returned "Application error: a server-side exception has occurred" on first load, then loaded normally on retry
View the pageWhat to do
Keep doing
Proof depth
Publishing Quick AZ prices — from "$32,510 +GST" for a 3-bay rural shed — is rare in this category and does real work: it qualifies buyers, builds trust, and is exactly what an AI assistant can quote. Most competitors make people ask; Aztech doesn't.
Quick AZ pricing published, e.g. 3-bay rural shed from "$32,510 +GST"
View the pageWhat to do
Keep doing
Trust & credibility
The volume and specificity of the proof — 20+ named customers and ~10 project spotlights across dairy, industrial and lifestyle — is a genuine strength. It shows range and lets a buyer find one like their own build. Don't thin it out.
20+ named testimonials and ~10 project spotlights (Vos Farms, ITM Matamata, O'Leary, and more)
View the pageWhat to do
Keep doing
Message clarity
The proposition is clear, local and confident — "New Zealand's Top Shed & Barn Builders", "built for New Zealand conditions". That local specificity is a strong qualifier and a real point of difference against generic kitset sellers. Keep it front and centre.
"New Zealand's Top Shed & Barn Builders"; "Sheds built for New Zealand conditions"
View the pageWhat to do
All findings with their tasks, the four visitor journeys and the methodology. We will email it within one business day.
This audit reviews the content and structure of the site's key pages and walks the primary money path — getting a quote — in a live browser at both desktop (1440px) and mobile (375px), evaluated against Nielsen Norman Group usability heuristics and measured for friction: clicks to goal, page hops, above-the-fold visibility and on-load interruptions. It assesses navigation and findability, message clarity, trust and credibility, proof depth and the conversion path, and separately scores how readable the site is to AI assistants and answer engines. Pages reviewed include the homepage, Contact, a case study, the shed designer, robots.txt and the sitemap. It is a UX and content review — not a page-speed or accessibility audit; for load performance, run Google PageSpeed Insights.