Website audit
Built for the hardest buyer in the country, then unreachable by any of them
A company that has done the difficult work for a difficult buyer and then left the front door locked. The security certifications, the published API and the named ERP integrations are exactly what a council IT manager needs, and he got all of it. The two buyers either side of him did not: one could not find out what it costs or who to ring, and the number the site leads with — a 77% reduction in manual administration — is supported by a dozen customer stories that between them contain one numeral. Fixing this is not a rebuild. It is a phone number, a set of results, and moving two links out of the footer.
Cold visitor
Booking officer, regional council in NSW
Arrived
Googled “council venue booking software” after a third double-booking this month.
Wants
To know in ten seconds whether this is built for councils or for commercial venues.
Judges on
Whether the first screen says what the product actually is, and whether councils like hers appear.
Ready to act
Coordinator community facilities, metro council
Arrived
Has budget this financial year and a manual process he wants gone. Straight to pricing.
Wants
An indicative cost, and a human to start the conversation with.
Judges on
Whether there is a number, and whether there is any way to reach anyone.
Comparison shopper
IT manager, council of 180,000 residents
Arrived
Assessing Attekus against the booking module in the council's existing ERP.
Wants
Security posture, integration reality and API access, in enough detail to brief a security review.
Judges on
Named certifications, a real API, SSO, and whether the ERP integration is specific or hand-waved.
AI agent
AI assistant acting for a council procurement officer
Arrived
Direct fetch. Task: shortlist ANZ council booking platforms with security certifications, TechnologyOne integration, indicative pricing and a contact route.
Wants
Certifications, integrations, a price and a non-form contact channel, all extractable as text.
Judges on
Readable without JavaScript · buyer facts extractable · structured data · non-form contact.
Cold visitor
Nerida Cass
/
lands on the homepage
Experience Starts Here. Powering communities through smarter connections. I have no idea what this company sells.
AI agent
Procurement research agent
/robots.txt
checks crawl policy first
User-agent star, Disallow empty, sitemap index declared. Nothing is fenced off. I am fully welcome.
Ready to act
Tom Beckwith
/solutions-pricing/
goes straight to the pricing page
Predictable Investment, Measurable Impact. Good title. Now give me a number.
AI agent
Procurement research agent
/llms.txt
finds a file written for it
An llms.txt with 31 URLs, each with a description of what the page is for. I understood this product range in one fetch instead of six.
Cold visitor
Nerida Cass
/
scrolls one section down
Attekus is enterprise-grade software for venue booking, event management, ticketing, and customer engagement. There it is. That sentence should be the headline.
Comparison shopper
Sandeep Rao
/local-government/
opens the council page
Built for councils. Proven in practice. Community bookings, venue hire, events, ticketing and payments. That is my brief, back at me.
Ready to act
Tom Beckwith
/solutions-pricing/
reads how pricing works
One annual SaaS fee. Unlimited bookings, no per-booking commission or transaction fees. Priced on rateable properties. That is the model explained honestly, and I still cannot budget it.
Cold visitor
Nerida Cass
/
reads the logo wall
Brisbane City Council, Sydney Olympic Park, City of Launceston, Randwick, Hume, Mornington Peninsula. Councils my size and councils ten times my size.
Comparison shopper
Sandeep Rao
/local-government/
looks for the security posture
ISO 27001:2022, PCI DSS 4.0 and ASD Essential Eight alignment. Named, current, and the exact three my security review will ask for.
AI agent
Procurement research agent
/solutions-pricing/
extracting fact 1 of 4 — price
Pricing is based on your organisation's size. No figure, no band, no range. Nothing to return.
Ready to act
Tom Beckwith
/solutions-pricing/
reads the headline claim
Reduce manual administration by up to 77%. That is a big number. Where did it come from?
Comparison shopper
Sandeep Rao
/integrations/
checks the ERP story
TechnologyOne with automated ETL posting, Civica, Datascape, ReadyTech, MAGIQ. Named systems, not logos. Someone has actually done these.
Cold visitor
Nerida Cass
/
looks at the top navigation
By Industry, Talk to us, Support Portal. Three items. Where is everything else?
AI agent
Procurement research agent
/local-government/
extracting fact 2 of 4 — certifications
ISO 27001:2022, PCI DSS 4.0, ASD Essential Eight. Retrieved. High confidence. This is the part my user will care most about.
Ready to act
Tom Beckwith
/our-experience/
goes looking for the 77%
A dozen council stories on page one. Broken Hill, Hornsby, Logan, Mosman, Whittlesea. Every one of them describes what was done and none of them says what it saved.
Comparison shopper
Sandeep Rao
/integrations/
checks authentication
REST API published, single sign-on through Microsoft Entra ID and Okta, customer identity through Cognito. I can write the integration section of the brief from this page.
AI agent
Procurement research agent
/local-government/
hits a contradiction
More than 130 councils across ANZ, and more than 120 councils, on the same page. Two values for one fact. Flagging rather than reporting either.
Cold visitor
Nerida Cass
/in-practice/
clicks See it in practice
Three real scenarios that show how Attekus works in practice. Then: Scenario 1, Scenario 2, Scenario 3. These are made up. I wanted customers.
Ready to act
Tom Beckwith
/contact/
clicks Start your discovery today
Get in touch. Our expertise your community. Warm words, and not a phone number in sight.
Comparison shopper
Sandeep Rao
/our-experience/
reads the council stories
Maribyrnong replaced fragmented booking processes across eleven different areas, live March 2022. Useful. But not one of these has a named person saying it.
AI agent
Procurement research agent
/
checks structured data
Open Graph and Twitter cards on every page. No JSON-LD I can see, so the product, the pricing model and the certifications are readable prose but not machine-stated facts.
Ready to act
Tom Beckwith
/contact/
looks for a phone number
No phone number. No email address. No street address. Not on this page, not in the footer, not anywhere I have been.
Comparison shopper
Sandeep Rao
/local-government/
finds the procurement resource
Procurement Made Simpler, for councils navigating tender, contract and approval processes. They have met this buying process before.
AI agent
Procurement research agent
/contact/
extracting fact 3 of 4 — a contact route
No telephone, no email and no postal address on the page every call to action points at. I have nothing to hand my user.
Cold visitor
Nerida Cass
/local-government/
finally finds her own page
Built for councils. Proven in practice. This is the page I needed first, and it was two clicks and a footer away.
Ready to act
Tom Beckwith
/
goes back to the start
Every button on this site says Start your discovery today, and every one of them lands me on the same page with no one to call.
Comparison shopper
Sandeep Rao
/local-government/
writes his recommendation
Certifications named, API published, ERP integrations specific. On the technical criteria this clears the bar. Procurement will have to get the price by phone, if they can find one.
AI agent
Procurement research agent
/
reports back to its user
Certifications and integrations retrieved with high confidence. Council count contradictory. Price unavailable. Contact route unavailable, so I cannot complete the task my user actually set.
Nav Detail binds here.
The top navigation is three items: “By Industry”, “Talk to us” and a support portal for existing customers. Everything a prospective buyer needs to evaluate — Solutions & Pricing, Our Experience, Integrations, Our Team, and the four pages written for the four roles on a buying committee — is reachable only from the footer. The IA underneath is well built and the sitemap is complete; it is the front door that is too narrow.
The industry pages are excellent and the homepage hero is not. “Experience Starts Here” over “Powering communities through smarter connections” could introduce a telco, a consultancy or a charity; the sentence that actually explains the product sits one scroll below it, and it is a good one. Where this site is strong is the layer beneath: a council page written in council language, and four separate pages addressed to the specific roles on a buying committee. The deduction is for the first screen, and for a page called “In practice” that contains no practice.
For an enterprise government buyer this is mostly right. The three certifications a council security review actually asks about are named and current, the integration list is specific rather than a logo wall, and there is a resource written for the procurement process itself. Eighteen councils and agencies are named on the homepage alone. Two things pull it down: the site states two different council counts on the same page, which is the one number a procurement officer will quote back; and a company selling to government publishes no phone number, no email address and no postal address anywhere.
The weakest category, and the gap is specific rather than general: there is plenty of evidence that councils use this product and almost none of what it did for them. A dozen council stories sit on page one of /our-experience/ and exactly one contains a numeral. The detail pages behind them add operational colour but not outcomes. No named person is quoted anywhere on any page reached in this run. And the pricing page opens with a hard percentage that none of that evidence supports.
Every call to action on every page — “Connect with our team”, “Start your discovery today”, “Talk to us”, “Book here” — points at the same contact page. No phone number, email address or postal address appears on that page, or on any other page reviewed. A buyer who simply wants to ring and ask one question before committing to a discovery call has no way to do it, and there is no price, band or range anywhere to qualify the conversation against. Against that, the pricing page does something rare and good: it explains the commercial model in full without publishing a number.
Scored 5.6 out of 10. The working, so it can be checked:
Final: 5.6 of 10.
Ranked by likely impact. Each finding quotes the page it came from.
Critical
Conversion path
“Connect with our team”, “Start your discovery today”, “Talk to us” and “Book here” all lead to the same contact page — and no phone number, email address or postal address appears on that page or on any other page reviewed. A council officer who wants to ring and ask one question before committing to a discovery call has no way to. For an AI assistant researching on a procurement officer's behalf, the task simply ends here with nothing to hand back.
Get in touch
View the pageWhat to do
Critical
Proof depth
The pricing page opens by promising to “reduce manual administration by up to 77%”. It is the single most persuasive number on the site and nothing anywhere supports it: no source, no customer, no methodology. Behind it sit a dozen council stories, of which exactly one contains a numeral. A council officer who goes looking for the evidence finds descriptions of work done and no statement of what any of it saved.
reduce manual administration by up to 77%
View the pageWhat to do
Serious
Trust & credibility
The local-government page states “More than 130 councils across ANZ” and “more than 120 councils”. It is the headline credibility claim of the whole business and it appears twice on one page with two different values. A procurement officer will quote whichever they read first, and an AI assistant asked to compare vendors has to report a contradiction instead of a number.
More than 130 councils across ANZ
View the pageWhat to do
Serious
Navigation
The top navigation is three items, one of which is a support portal for existing customers. Solutions & Pricing and Our Experience — the two pages a prospective buyer most wants — are reachable only from the footer. A booking officer who lands on the homepage has to scroll past the entire page to discover that a pricing page exists at all.
By Industry, Talk to us, Support Portal
View the pageWhat to do
Worth fixing
Message clarity
“Experience Starts Here. Powering communities through smarter connections” could introduce a telco, a consultancy or a charity. One section below it is the sentence that does the job: enterprise-grade software for venue booking, event management, ticketing and customer engagement. A first-time visitor spends her first ten seconds not knowing what she is looking at, on a site whose deeper pages are unusually clear.
Experience Starts Here.
View the pageWhat to do
Worth fixing
Proof depth
Not one named testimonial appears on any page reviewed — no speaker, no title, no council. For a buyer whose own reputation rides on the recommendation, a named peer saying it worked is worth more than another logo. The customers clearly exist; a dozen of them have written stories on the site already.
Trusted by councils across Australia and New Zealand
View the pageWhat to do
Worth fixing
Message clarity
The page promises “three real scenarios that show how Attekus works in practice” and then delivers Scenario 1, Scenario 2 and Scenario 3 — hypotheticals with no client, no name and no outcome. It is linked from the local-government page as “See it in practice”, so a buyer arrives expecting customers. The content is useful; the framing spends credibility the site cannot spare.
Here are three real scenarios that show how Attekus works in practice.
View the pageWhat to do
Worth fixing
Navigation
There are dedicated pages for IT managers, booking officers, venue and events managers, and directors of community and customer services. That is a buying committee mapped page by page, and none of the four appears in any menu — they exist only in the sitemap. Council software is bought by a group, and each member is currently one search away from the page written for them.
https://attekus.com/it-managers/
View the pageWhat to do
Worth fixing
Trust & credibility
ISO 27001:2022, PCI DSS 4.0 and ASD Essential Eight alignment are stated on the local-government page. The integrations page — where an IT manager evaluating the API and SSO actually spends their time — states no certifications at all, and no page reviewed states where data is hosted. For government buyers, data residency is a shortlisting question, not a detail.
Access Attekus Bookable data and services through our published Representational State Transfer (REST) API.
View the pageWhat to do
Worth checking
Machine readability
The llms.txt lists customer-story URLs such as /maribyrnong-city-council and /redland-city-council. Those pages resolve, but neither appears in the page sitemap, so the two machine-readable indexes of this site disagree about what exists. The llms.txt also ends with a comment advertising the third-party tool that generated it, which will be read by every assistant that fetches the file.
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View the pageWhat to do
Keep doing
Conversion path
Most enterprise software sites say “contact us for pricing” and stop. This one explains what you are buying — one annual SaaS fee, unlimited bookings, no per-booking commission or transaction fees, scaled on rateable properties for councils and EFTS for education. A buyer can tell whether the commercial shape suits them before they ever speak to sales, which is most of what an indicative price is for.
One annual SaaS fee
View the pageWhat to do
Keep doing
Machine readability
Publishing an llms.txt at all is rare — 31 URLs, each with a written description of what the page is for. The AI visitor understood the whole product range in a single read instead of crawling six pages, and arrived at the industry pages already knowing which one it needed. Paired with a robots.txt that disallows nothing, this site is materially easier for an answer engine to represent than most of its competitors.
- [Solutions & Pricing](https://attekus.com/solutions-pricing): Present transparent SaaS pricing and implementation details for community and government organizations.
View the pageWhat to do
All findings with their tasks, the four visitor journeys and the methodology. We will email it within one business day.
This audit puts four visitors through the site and reports what each of them found: a first-time visitor deciding whether it is for them, a buyer ready to act, a comparison shopper evaluating against alternatives, and an AI assistant researching on a buyer's behalf. It covers a content and structure review of eleven pages on the path to an enquiry — the homepage, local government, solutions and pricing, our experience, a customer story, in practice, integrations and contact, together with the robots.txt, the sitemap and the llms.txt — and scores five categories: navigation and findability, message clarity, trust and credibility, proof depth and conversion path. A separate AI-readability score measures how well an answer engine or AI assistant can read the site and extract the facts a buyer needs.
One caveat worth stating plainly: this is a UX and content review, not a page-speed or accessibility audit, and it does not include a rendered visual or mobile-layout assessment. For load performance, run the site through Google PageSpeed Insights.