Almost every purchasing decision-maker in every country uses the internet on a daily basis.
Many use multiple devices and visit multiple websites for, on average globally, nearly seven hours of their waking day - or a quarter of their lives.
UX is short for User Experience. It is synonymous with Experience Design, Human-Centred/Centric Design, and other similar terms to describe creating something - whether it be a website, an application, a park, a mall, a playground, or anything else used by people - with the users at the forefront of the design process.
To ensure that your website or application is maximising conversions, it is important to assess whether it is optimised for the audience. This is what we call a UX audit.
Uncover the areas within your website or app that will improve conversion rates.
Identify and fix the roadblocks on your website or app for a seamless user experience.
Delight your users by providing an intuitive online learning and/or purchasing experience.
Understand your audience better so that you can deliver greater value to them.