Like a gold prospector searching for a rich seam, finding the optimal marketing mix for a unique business is something many people toil away at for years, sometimes finding specs of gold but rarely hitting the mother lode. But it doesn’t have to be this way. Finding the optimal marketing mix for a business, taking into account the many elements that make up its unique business and customer profile, can be easy, even for non-marketers.
Businesses often select marketing activities based on their own experience, approaches trending in industry or based on the perceived success experienced by other businesses. This can be like looking for gold by digging a bunch of random holes instead of studying the unique geology of your own prospect. Similarly, the problem with this approach to marketing is that most businesses are fairly unique. The recipe for success for one business, might end up leaving another business – even in the same industry – dusty, tired and with sore hands, but no better off.
We have observed from afar time and again the frustration from businesses testing popular activities not suited to them and left wondering why they didn’t work and what other options are even available to them. In some cases, those activities weren’t wrong, they were simply used in isolation instead of as part of a comprehensive plan. Striking gold requires both the right tools for the job and an understanding of the environment.
Finding a simple and cost effective way to address this issue for our clients perplexed us for years. Our mission at LimeHub is to solve problems, so we are developing a free online tool to help you determine your optimal marketing mix. Our tool uses proprietary algorithms we developed to analyse the many variables that define a company’s marketing landscape and calculates the mix of marketing activities available to your business.
We have starting on the Promotional Mix calculator of the four Ps which essentially identifies the prospecting tools that are the right fit for your business and helps you to discover the best place to start digging. With the right combination of tools, knowledge, approach and execution, businesses can be assured that they will find their rich marketing gold seam.
The tool is free, and we won’t contact any business who doesn’t expressly request a follow up. Since we don’t believe in pushy outbound techniques, you can be sure that your email address won’t be spammed. If you do want help with your promotional mix though, then be sure to click “yes” for a follow up on the final page of the calculator. Make sure to keep an eye out for the release of the remaining P’s. Start prospecting here.