The online marketplace has become crowded and difficult to navigate. Search Engine Optimisation was once a golden nugget for businesses in-the-know to dominate the organic search results but as SEO techniques become cheaper, easier and more common, SEO has become less about technical proficiency but about time, effort and content production. A few years ago, a business could top the search results page by simply adding meta-descriptions, focus keywords, and alt text to images. Now, almost all websites have decent SEO scores, but if they aren’t constantly adding new and relevant content, they will slip in rankings (or never reach the first page).
Likewise, social media or search engine advertising once offered quick wins in leads and conversions but no longer offer instant results as stand-alone activities.
So, while SEO and online advertising is vital, they must be part of an omni-channel approach to drive organic and paid traffic to your easy-to-navigate website or app, and to retarget those visitors to encourage them to return and keep your brand at the front of mind.
OMNI CHANNEL APPROACH
CUSTOMER JOURNEY ONLINE MAPPING
Jeff Frampton – Co-Founder, Excise Cloud
Matthew Boyd – CEO, Vollie
Bobby Garrett – Co-Founder, Excise Cloud
The Questions We Get Asked The Most
What do I get for my money?
You get a team of digital experts working for you to produce the best strategy for your business which will amplify your brand and deliver inbound leads from your target audience. We will provide you with actionable recommendations which will support your growth objectives and over time reduce your advertising investments.
How much does it cost?
As a ballpark figure you should budget for approximately $5,000 AUD. This number will go up or down depending on the complexity of your audience, your digital footprint, and the number of stakeholders involved in the process (more people means more time spent understanding and balancing objectives to ensure everyone is happy at the end).
What results can I expect?
This depends on your sales cycles, audience, average sale cost, brand equity, and how much needs to be done. A Digital Marketing Strategy is the first step and each actionable outcome will contribute to your business’ success. It is a long-term investment that can only be measured over months and years. Without a clear strategy or an online presence, budgets will be wasted and competitors will stride ahead.