Balancing objectives

7 Steps to unlocking long term value through co-marketing

If you’re an Independent Software Vendor (ISV) or a Value-Added Reseller (VAR) you should be taking advantage of co-marketing funding from your upstream channel partners. High performing ISVs and VARs can attract up to 100% funding from Tier 1 product vendors for approved campaigns. What you may not realise however, is that even businesses that represent…