Brand

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The 3 Most Grave Mistakes Made in B2B Branding

We’ve put together the three biggest mistakes we’ve observed during our collective marketing careers which we hope will help other businesses learn from.
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Harnessing unconscious bias to influence buying decisions

Two sure-fire techniques to influence the buying decisions of your prospects by harnessing the power of unconscious bias.
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Businesses giving back is the new black

It is possible to balance social impact and financial goals. Profit and ethics are not mutually exclusive, nor are they paradoxical. In fact, for businesses they are the new black.
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Leveraging Micro-Influencers to Supercharge your Brand

Having relevant micro-influencers on-side presents unparalleled opportunities for brands. Find out how to exploit it to supercharge yours.
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The Vibe of Branding

A strong brand can help prospects to make a decision, by subconsciously informing them of what they can expect to receive - from quality, price and service.
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How to measure brand growth

Understand how to measure the health of your brand, and consequently how to improve it.

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